Marketing Lead

Responsibilities:

• Develop strategies for increasing school visibility.
• Attract prospective parents and learners.
• Generate admission leads.
• Promote the school's academic programmes and activities.
• Manage the school's social media presence.
• Coordinate school promotional campaigns.
• Create content showcasing school activities and achievements.
• Develop relationships with parents and prospective parents.
• Organize open days, exhibitions, school tours, and promotional events.
• Work closely with the Admissions Officer to convert enquiries into applications and enrolments.
• Monitor competing schools and market trends.
• Prepare weekly and monthly marketing reports.
• Track where admission enquiries are coming from.
• Recommend effective advertising channels based on results.
• Protect and promote the school's brand image.

Requirements:

• Minimum of an HND in Marketing, Business Administration, Mass Communication, Public Relations, Advertising, or a related field.
• Professional certification in Digital Marketing, Marketing Management, or Communications is an advantage.
• Strong knowledge of social media and digital marketing tools.
• 3–5 years of experience in marketing, business development, sales, communications, or a related field.
• Experience developing and executing marketing campaigns.
• Experience managing social media platforms and digital campaigns.
• Previous experience in the education sector is an advantage.
• Experience managing a marketing team or coordinating marketing activities is an advantage.

Key Skills

The Marketing Lead should be able to:

• Develop and implement marketing strategies.
• Identify and understand the organization's target market.
• Generate leads and prospective customers.
• Plan and manage marketing campaigns.
• Develop strong promotional content.
• Manage social media platforms.
• Coordinate advertising campaigns.
• Track marketing performance and produce reports.
• Conduct market and competitor research.
• Manage marketing budgets.
• Work with designers, content creators, sales/admissions, and management.
• Build relationships with customers, parents, organizations, and other stakeholders.
• Use digital marketing tools such as Meta Ads, Google Ads, Google Analytics, Canva, email marketing platforms, and social media management tools.
• Convert marketing enquiries into measurable business results.

Personal Qualities:

Look for someone who is:

• Creative and innovative
• Confident and persuasive
• Excellent at communication
• Target-oriented
• Proactive
• Strategic thinker
• Professional
• Well-organized
• Good at networking
• Customer-focused
• Able to work independently
• Comfortable working with targets and deadlines
• Able to analyze data and make informed recommendations