Digital Marketing Officer

Responsibilities:

• Developing comprehensive digital marketing strategies that align with broader business goals.
• This includes building buyer personas, identifying target audiences, and setting Key Performance Indicators (KPIs).
• Planning and executing paid advertising (PPC) and organic campaigns across channels like Google, Facebook, Instagram, and LinkedIn.
• Developing engaging copy for websites, blogs, email newsletters, and social media.
• This includes performing Search Engine Optimization (SEO) to maximize organic search visibility.
• Utilizing analytics platforms to track campaign performance, monitor website traffic, and calculate Return on Investment (ROI).
• Building lasting digital connections with consumers, responding to customer comments, and managing online reputation

Requirements:

• Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Computer Science, or a related field.
  
• Minimum of 2 years of digital marketing experience.
  
• Strong knowledge of SEO, SEM, social media marketing, and content marketing.
  
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and email marketing tools.
  
• Excellent communication and content creation skills.
  
• Ability to analyze campaign performance and make data-driven decisions.
  
• Strong organizational and time-management skills.
  
• Experience with graphic design tools such as Canva or Adobe Creative Suite.
  
• Knowledge of WordPress and website management.
  
• Experience in lead generation and conversion optimization.
  
• Understanding of AI-powered marketing tools