Brand Marketing Specialist

Responsibilities:

• Develop and implement effective brand marketing strategies and campaigns.
• Drive brand awareness and ensure consistent brand messaging across marketing channels.
• Coordinate promotional activities, brand activations and marketing campaigns.
• Conduct market research and monitor industry trends, competitor activities and consumer behavior.
• Identify opportunities to strengthen the company's market presence and brand visibility.
• Collaborate with internal teams to ensure alignment of marketing activities with business objectives.
• Monitor and evaluate campaign performance and prepare regular marketing reports.
• Build and maintain relationships with relevant marketing partners, vendors and stakeholders.

Requirements:

• HND in Marketing, Mass Communication, Business Administration or a related field.
• Work experience in fintech and betting industry is an advantage.
• Relevant experience in brand marketing, marketing communications or a similar role.
• Strong understanding of brand development, marketing strategies and campaign execution.
• Excellent communication, presentation and interpersonal skills.
• Strong creative thinking, analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office and relevant marketing tools.