Social Media Marketing Officer

Responsibilities:

Content planning and publishing (about 30% of time):

• Build and run a monthly content calendar for TikTok, Facebook and Instagram, aligned to planting seasons, product launches and promotions.
• Brief the external designer and video creator on what is needed, by when, and for which channel.
• Review content before it goes live for accuracy, brand consistency and agronomic correctness (with the Technical Sales Agronomist).
• Schedule and publish posts, reels, stories and lives, adapting captions, hashtags and formats to each platform.
• Write captions and short copy in English, Yoruba and Nigerian Pidgin as needed.

Community management and customer response (about 35% of time):

• Monitor all channels daily and respond to comments, DMs and reviews within agreed response times.
• Answer basic product, price and availability questions; route technical agronomy questions to the agronomist.
• Hand qualified leads (farmers or resellers ready to buy) to the sales team the same day, and log them.
• Handle complaints and negative comments calmly, escalating to management where needed.
• Grow engagement through polls, Q&As, farmer spotlights and lives.

Driving traffic and sales (about 20% of time):

• Link social content to the e-commerce site and track clicks and orders from social.
• Keep product listings, prices and promotions consistent between social pages and the website.
• Run and manage small paid campaigns (Meta Ads, TikTok Ads) within an approved budget.
• Coordinate social promotion of in-store events, field days and partner campaigns.

 Field content capture (about 5% of time):

• Capture simple photos, short videos and testimonials from the store, farms and events for quick, authentic posts between professional shoots.

Reporting and insight (about 10% of time):

• Produce a monthly report on reach, engagement, follower growth, leads and social-driven sales.
• Track what customers ask and complain about online, and share it with sales and management.
• Watch competitor and industry pages and recommend what to test next.

Requirements:

• A minimum of an OND in marketing, mass communication, agricultural economics/extension, or a related field.
• 2–3 years managing social media for a business or brand, with a portfolio of pages or campaigns you ran.
• Hands-on experience with TikTok, Facebook and Instagram, including Meta Business Suite and basic paid ads.
• Strong written English; good conversational Yoruba and Nigerian Pidgin.
• Basic phone photography and video editing (e.g. CapCut, Canva).
• Calm, polite and quick in handling customer questions and complaints.

Advantages:

• Experience in agriculture, agro-inputs, FMCG or retail.
• Farm background or genuine interest in farming and farmers.
• Experience with e-commerce platforms and tracking tools (e.g. Google Analytics, UTM links).
• Meta or Google digital marketing certification.

Personal Qualities:

• Self-starter who can work without daily supervision.
• Organised and reliable with deadlines.
• Curious about what makes customers buy, not just what gets likes.

How Success Is Measured:

• Leads passed to sales from social
• Orders and revenue traced to social (website and in-store)
• Response time to comments and DMs
• Content calendar delivered on schedule
• Engagement rate per platform
• Paid ads cost per lead
• Monthly report submitted