Digital Marketer
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Job summary
We are hiring a digital marketer. You will own our brands' online presence, paid campaigns, and growth numbers.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Work Type:
Full Time
Working Hours:
8 to 5
Applicant Location:
Nigeria
Job descriptions & requirements
Responsibilities:
- Monitor ad performance (spend, clicks, conversions) and optimise campaigns on Meta, Google, X and TikTok.
- Plan, create and publish content across Instagram, Facebook, X, TikTok, and other platforms.
- Design graphics and edit short videos using Canva, CapCut and similar tools.
- Respond to comments, DMs and customer enquiries to keep engagement high.
- Write ad copy, captions, and email, SMS, and WhatsApp campaign messages.
- Manage relationships with influencers and affiliates, and track their performance.
- Run A/B tests on creatives, copy, and audiences to improve results.
- Track key metrics (reach, engagement, cost per acquisition, ROI) and prepare regular performance reports.
- Monitor competitors and online trends in the Nigerian market for fresh campaign ideas.
- Support customer acquisition and retention through targeted online campaigns.
Requirements:
- Degree or certificate in marketing, communications, or a related field
- 4+ years running social and paid campaigns in Nigeria, SEO and GA4 skills, and a portfolio with real results.
- Hands-on experience with Meta, X, and TikTok Ads, including managing a monthly budget
- Strong written English and a feel for Nigerian internet culture, including Pidgin
- Fast content creation with Canva, CapCut, or similar
- Comfortable with analytics and reporting
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