Social Media Manager

Responsibilities:

• Develop and implement social media strategies that support brand awareness, audience growth and business objectives
• Build and grow new social media accounts from the ground up.
• Manage business and personal brand accounts across Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Create engaging social media content, including graphics, carousels, captions, reels and short-form videos.
• Edit long-form and short-form videos using CapCut and other relevant editing tools.
• Use AI tools to research trending topics, generate content ideas, identify effective hooks and improve content production.
• Develop content calendars and maintain a consistent publishing schedule across all platforms
• Research competitors, industry trends and audience interests to identify growth opportunities.
• Monitor social media performance and prepare regular analytics reports.
• Test different content formats, posting strategies and creative approaches to identify what generates the best results.
• Develop strategies to improve reach, engagement, audience retention and conversion.
• Repurpose existing content into multiple formats suitable for different social media platforms.
• Support the development and execution of paid advertising campaigns when required.
• Proactively recommend new ideas and strategies for improving overall digital visibility.

Requirements:

• Proven experience managing social media accounts for businesses, brands or professionals.
• Strong understanding of social media marketing, content strategy and digital audience growth.
• Excellent short-form video editing skills.
• Proficiency in CapCut or similar video editing software.
• Experience creating content for Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Ability to create engaging graphics and visually appealing social media content.
• Knowledge of AI-powered tools for content research, scripting, editing and productivity.
• Strong copywriting and storytelling skills.
• Ability to interpret social media analytics and make data-driven decisions.
• Understanding of personal branding and digital marketing.
• Knowledge of social media trends, viral content formats and audience engagement strategies.
• Excellent written communication and attention to detail.
• Strong organisational and time-management skills.

Preferred Candidate Profile:

The ideal candidate:

• Is creative, strategic and highly proactive.
• Understands that social media management goes beyond uploading posts.
• Can work independently with minimal supervision.
• Is comfortable producing content consistently and experimenting with different formats.
• Has a growth mindset and is willing to learn new tools and strategies.
• Can translate business objectives into practical social media campaigns.
• Takes ownership of results and makes recommendations based on performance.
• Is comfortable working with international clients and meeting deadlines.
• Can manage multiple social media accounts without compromising content quality.

Required Tools and Technical Competencies

Experience with the following tools is an advantage:

• CapCut
• Canva
• ChatGPT, Claude, and other AI content tools
• Meta Business Suite
• Instagram Insights
• TikTok Analytics
• LinkedIn Analytics
• Social media scheduling tools
• Video editing and content production software

What We Offer:

• Opportunity to work with an international client.
• Full-time remote employment.
• Opportunity to develop expertise in international digital marketing and brand management.
• Professional development and exposure to AI-powered business tools.
• A structured working environment with operational support.