Social Media Specialist

Responsibilities:

Social Media Management:

• You manage all our fourteen social and digital media platforms: Apple Podcast, Blogger Facebook, Gmail, Instagram, LinkedIn (Corporate Page), Reddit/Subreddit, Spotify, Substack, Threads, TikTok, X (formerly known as Twitter), YouTube, and WhatsApp (for Business/Google Voice).
• You are good with social and digital media analytics and metrics (impressions, reach, frequency, CPM, clicks, CTR, CPC, landing page views, leads, CPL, content views, adds to cart, purchases, cost per purchase, AOV, CVR, purchases conversion value, return on ads spend - ROAS).
• Serve as the primary point of contact for clients throughout the communication/event lifecycle via all social and media digital pages.
• Conduct in-depth comparative research to properly position posts to attract and engage followers and clients.
• Develop and present event proposals using slides/PowerPoint, mood boards, and run-of-show documents and event programmes or speeches with ideas.
• Manage client expectations proactively, providing regular progress updates via the client's preferred mode of communication.
• Schedules and updates posts according to the content calendar.
• Uses social media analytics ONLY to make informed/impulsive decisions.
• Utilise your own devices (not company devices) to achieve desired outcomes – in your first year.

Social Media Planning, Posting & Coordination:

• Edits rush to fit and suit high-quality outcomes.
• Create leads that translate to bookings.
• Understands editing styles for different posts, short videos, reels and all agreed content.
• Plan, coordinate, and deliver a diverse range of content under our entertainment and food belt.
• Create and manage detailed event timelines, critical path documents, and run sheets.
• Utilises the response library to respond to client inquiries or get confirmed responses from the direct line of report.
  
• Develop and manage ideas for slide presentations and outcomes for all digital and social media pages, and platforms.
• Oversee analytics performance of our pages daily, and prepare weekly reports (every Friday) under required headings.

Creative Direction Support

• Collaborate with the creative director to develop cohesive event concepts and themes via brainstorming sessions.
• Ensure all elements – from editing to posting to feedback – align with the creative vision and brand identity.
• Contribute ideas and creative solutions during briefing and planning phases.
• Develop resell strategies and tactics.
• Market item rentals on specific social media channels alongside specifications.
• Manage the book review blog with catchy videos and designated social media pages.
• Work cross-functionally to birth the conglomerate website.
• Can work on affiliate link management for revenue generation. 
  

On-the-Day Management:

• Lead and advise on event setup, coordinate and conduct live events.
• Act as the on-site lead (even while remote), managing all moving parts with calm authority and adaptability.
• Troubleshoot issues swiftly and professionally, ensuring a seamless guest experience.
• Manage and motivate event support staff, ushers, and volunteers on the day (even in a remote setting).

Post-Event Administration:

• Conduct post-event evaluations and gather client and attendee feedback using Google Forms.
• Prepare post-event reports, including financial reconciliation and lessons learned.
• Maintain accurate records of supplier contacts, contracts, and event documentation.
• Support business development by identifying upsell opportunities and repeat client potential.

Requirements:

• 2 - 4 years of proven experience in social media management, coordination, or production
• Exceptional organisational skills with a keen eye for detail
• Strong interpersonal and client-facing communication skills - written and verbal
• Great command of the English language and wants to keep improving
• Writes copies diligently
• Can edit images/pictures and videos diligently and compare to trending industry standards
• A creative at heart who is not lazy about researching ideas
• Ability to manage multiple events simultaneously under pressure
• Proficiency in event management tools (e.g. Airtable, Asana, Trello, or similar)
• Willingness to work evenings, weekends, and public holidays as events require
• Valid driver's licence and own transport preferred or a given passport
• Creates eye-catching company slides for investors and pitches
• Diligent about posting

Desirable:

• A degree in event management, hospitality, marketing, mass communication, or a related field
• Experience with luxury, high-end, boutique event environments or transferable skills
• Knows how to utilise artificial intelligence properly and not overtly
• Familiarity with basic-level computer-visioning (and is willing to learn more), staging, or production requirements
• Social media awareness and an eye for content-worthy moments

Personal Attributes:

• The ideal candidate is someone who lives and breathes creativity - someone who finds meaning in the chaos of social media and event day, who cares deeply about the social and digital media space, and who takes enormous pride in the final result.
• You are proactive, not reactive. You communicate clearly, remain composed under pressure, and lead by example. You bring creativity to every brief and structure to every plan.
• Above all, you understand that in a boutique company, no task is too small and no vision is too big.

Remuneration: NGN 350,750.00 Monthly

What We Offer:

• A creative, collaborative, and fast-moving boutique working environment
• The opportunity to manage high-profile, varied, and genuinely exciting events, digitally
• Competitive salary commensurate with experience.
• Additional N10,000 per every new successful client you introduce to the business that books
• Double pay for holidays worked
• Professional development, training, and industry exposure
• A supportive leadership team that values your ideas and initiative
• Flexible working arrangements where possible
• A front-row seat to some of the most memorable events