Social Media Manager

Responsibilities:

• Develop and execute social media marketing strategies that align with the company’s business goals.
  
• Manage and oversee the company’s social media accounts, including Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and WhatsApp Business.
  
• Create and publish engaging content, including graphics, photos, videos, promotions, and customer testimonials.
  
• Plan and manage social media campaigns to promote laundry services, special offers, and new products.
  
• Respond promptly to customer inquiries, comments, and complaints on social media platforms.
  
• Monitor online reviews and maintain the company’s reputation and brand image.
  
• Generate leads and increase customer acquisition through social media marketing.
  
• Collaborate with customer service and operations teams to ensure accurate information is communicated to customers.
  
• Manage social media advertising campaigns and monitor their performance.
  
• Analyze social media metrics and prepare weekly and monthly performance reports.
  
• Monitor competitors’ activities and industry trends to identify opportunities for growth.
  
•  Develop strategies to improve customer engagement and retention.
  
• Organize and coordinate online promotions, giveaways, and digital campaigns.

Requirements:

• A minimum of an HND in marketing, mass communication, business administration, or a related field.
  
• Minimum of 2–3 years of experience in social media management or digital marketing.
  
• Strong knowledge of social media platforms and digital marketing tools
  
• Proficiency in graphic design and video editing tools such as Canva, CapCut, or Adobe Creative Suite
  
• Excellent communication and customer service skills.
• Ability to work independently and manage multiple projects.

Preferred Skills:

• Social media strategy and management
  
• Content creation and copywriting
  
• Digital marketing and online advertising
  
• Customer relationship management
  
• Data analysis and reporting
  
• Creativity and problem-solving
  
• Time management and organizational skills
  

Key Performance Indicators (KPIs):

• Increase in social media followers and engagement.
  
• Number of customer inquiries and leads generated online.
  
• Growth in sales resulting from social media campaigns.
  
• Customer response time and satisfaction levels.
  
• Increase in brand awareness and online visibility.
  
• Performance of paid advertising campaigns.
  
• Customer retention and repeat business generated through digital channels.
  

Remuneration: NGN 250,000 Monthly