Digital Marketing Officer

Responsibilities:

• Develop and implement effective digital marketing strategies to increase CTN's brand visibility, generate enquiries and attract prospective students.
• Manage, maintain and grow CTN's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, WhatsApp and other relevant channels.
• Create, design and publish engaging marketing content, including graphics, flyers, posters, carousels, short-form videos, testimonials and promotional materials.
• Plan and execute social media campaigns that generate leads, enquiries, applications
• Meet set marketing, lead generation and student enrolment targets.
• Manage and optimise online advertising campaigns, where applicable, to improve reach, engagement, lead generation and conversions.
• Maintain consistent branding, messaging and professional presentation across all marketing platforms.
• Explore innovative digital marketing techniques and platforms to increase CTN's reach and competitiveness.
• Engage prospective students and parents through telephone calls, WhatsApp, email, social media and the organisation's CRM.

Business Development:

• Develop and execute offline marketing strategies to increase brand awareness
• Identify opportunities for school outreaches, exhibitions, seminars, educational fairs, corporate engagements and community marketing.
• Build relationships with schools, tertiary institutions, organisations, associations and partners
• Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programmes.

Requirements

• Minimum of a bachelor's degree in marketing, mass communication, or business administration or a related field.
• At least 2–3 years' of experience in digital marketing, telemarketing, sales or lead generation.
• Strong communication, persuasion and customer engagement skills.
• Experience in social media management, content creation and meeting the monthly sales target.
• Familiarity with digital tools, CRM systems and performance reporting
• Self-motivated, organised and target-driven.

Reporting & Performance:

• Track and analyse the performance of marketing campaigns and activities.
• Maintain accurate records of leads, enquiries, conversions and marketing activities.
• Prepare weekly and monthly marketing and performance reports.
• Monitor industry trends, competitor activities, and opportunities within the international education sector.
• Continuously recommend innovative ideas to improve CTN's marketing performance and growth.

Location: Abuja, Nigeria

Work Schedule: Rotational—2 weeks Monday–Friday and 2 weeks Tuesday–Saturday.

Remuneration: NGN 250,000 – 300,000  Monthly (basic and performance based)