Social Media & Digital Marketing Executive

Responsibilities:

• Content Creation: Shoot, edit, and publish engaging videos, reels, product demonstrations, customer testimonials, and behind-the-scenes content.
  
• On-Camera Presentation: Confidently appear in videos to explain products, demonstrate installations, educate customers, and promote company services.
  
• Graphic Design: Create professional flyers, promotional banners, educational posts, product adverts, and other visual content.
  
• Social Media Management: Manage and grow the company's Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
  
• Digital Advertising: Plan, execute, and optimize paid campaigns using Meta Ads Manager and Google Ads to generate enquiries, leads, and sales.
  
• Content Planning: Develop and implement a content calendar aligned with company goals, product launches, promotions, and industry trends.
  
• Audience Engagement: Respond professionally to comments and messages, encourage engagement, and help convert enquiries into potential customers.
  
• Analytics and Reporting: Track reach, engagement, follower growth, advertising performance, leads, and conversions. Prepare regular performance reports.
  
• Product Marketing: Create compelling content showcasing smart locks, solar-powered cameras, Starlink products, smart home gadgets, networking solutions, and installation services.
  
• Collaboration: Work with the sales and technical teams to understand products, capture project installations, and communicate technical information in simple, engaging language.

Requirements:

• Minimum of 3 years of relevant experience in social media management, content creation, or digital marketing.
• Experience in technology, electronics, smart home automation, security systems, networking, or renewable energy will be an added advantage.
• Excellent spoken and written English, with strong communication and presentation skills.
• Must be bold, confident, and comfortable speaking in front of a camera.
• Demonstrable experience in video shooting, editing, graphic design, and social media content creation.
• Practical knowledge of Meta Ads, Facebook and Instagram advertising, and Google Ads.
• Proficiency in tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or equivalent applications.
• Ability to develop creative content ideas and work independently with minimal supervision.
• Strong understanding of social media trends, audience engagement, and digital marketing analytics.
• A portfolio of previous work is required. Applicants should provide links to videos, designs, social media pages, or advertising campaigns they have worked on.

Performance Expectations:

• The successful candidate will be expected to maintain a consistent content schedule
• Improve the company's online visibility,
• Increase meaningful audience engagement,
• Generate qualified leads through digital campaigns, 
• Provide regular reports on marketing performance.

How to Apply:

• Interested and qualified candidates should apply through Jobberman with an updated CV and a portfolio demonstrating their content creation, video presentation, graphic design, and digital advertising experience.

Important: Applicants without a portfolio or those who are uncomfortable appearing on camera may not be suitable for this role.