Social Media Manager

Responsibilities:

• Develop and execute social media strategies specifically aligned with the company's real estate and business objectives.
  
• Manage the company's social media platforms and maintain a consistent, professional brand presence.
  
• Develop and maintain weekly and monthly content calendars.
  
• Plan content around property listings, property showcases, investment opportunities, real estate education, market insights, lifestyle, location highlights, and company activities.
  
• Coordinate with content creators, designers, photographers, videographers, sales teams, and other relevant team members to ensure timely content production.
  
• Schedule and publish engaging content consistently across relevant social media platforms.
  
• Write compelling captions, hooks, headlines, calls-to-action, and other social media copy.
  
• Develop campaigns designed to promote properties, generate enquiries, increase brand awareness, and support sales activities.
  
• Ensure properties are presented accurately, professionally, and attractively across social media.
  
• Highlight property features, locations, amenities, lifestyle benefits, investment opportunities, and other relevant selling points.
  
• Monitor and respond to comments, direct messages, mentions, and relevant audience interactions.
  
• Build and maintain an engaged community of prospective buyers, investors, tenants, and other relevant audiences.
  
• Identify common audience questions, objections, and interests and use these insights to inform future content.
  
• Research real estate trends, market developments, competitors, property brands, and relevant social media trends.
  
• Identify trending content formats and opportunities that can be adapted to the real estate brand.
  
• Monitor competitor activity and identify opportunities to differentiate the brand.
  
• Track social media performance, including reach, impressions, engagement, views, audience growth, enquiries, and other relevant metrics.
  
• Prepare regular social media performance reports and provide recommendations for improvement.
  
• Identify high-performing content and develop strategies to replicate successful results.
  
• Monitor underperforming content and recommend adjustments to improve results.
  
• Support social media lead generation initiatives and collaborate with the sales team to improve the quality of social media-generated enquiries.
  
• Assist with property launches, open houses, campaigns, inspections, events, and other real estate marketing activities.
  
• Coordinate social media coverage for relevant property activities and company events.
  
• Maintain consistency in brand voice, messaging, visual presentation, and positioning.
  
• Stay updated on changes to social media algorithms, features, formats, and best practices.
  
• Take initiative in identifying new opportunities to increase the company's visibility and generate business through social media.
  
• Perform other reasonable marketing and social media duties assigned by Management.

Requirements:

• Minimum of 2–3 years' experience in social media management, digital marketing, content marketing, or a similar role.
  
• Previous experience managing social media for a real estate, property, construction, investment, lifestyle, or related business is an advantage.
  
• Proven experience developing and executing social media strategies for a brand or business.
  
• Strong understanding of major social media platforms and their respective audiences.
  
• Strong understanding of real estate marketing and property-focused content is preferred.
  
• Excellent written and spoken English communication skills.
  
• Strong copywriting and storytelling abilities.
  
• Ability to create compelling property-focused social media content.
  
• Strong understanding of social media trends, audience behaviour, and content formats.
  
• Experience with social media scheduling and management tools.
  
• Ability to monitor and interpret social media analytics and performance data.
  
• Strong research and competitor analysis skills.
  
• Excellent organizational and time management abilities.
  
• Ability to manage multiple platforms, campaigns, and deadlines simultaneously.
  
• Strong attention to detail, particularly when handling property information.
  
• Proactive, creative, commercially minded, and results-oriented.
  
• Ability to work independently and take ownership of responsibilities.
  
• Reliable internet connection and suitable equipment for remote work.
• Willingness and ability to work according to a schedule aligned with Eastern Time (ET).

Key Skills:

• Real Estate Social Media Marketing
  
• Social Media Strategy
  
• Property Marketing
  
• Content Planning
  
• Community Management
  
• Copywriting & Storytelling
  
• Lead Generation
  
• Audience Growth
  
• Trend Research
  
• Competitor Analysis
  
• Content Scheduling
  
• Social Media Analytics
  
• Campaign Management
  
• Brand Management
  
• Digital Marketing
  
• Communication
  
• Creativity
  
• Data Analysis

Performance Expectations:

• Performance will be assessed based on factors including:
  
• Consistency and quality of social media execution.
  
• Growth in relevant audience and community engagement.
  
• Reach, impressions, engagement, views, and other relevant platform metrics.
  
• Quality and effectiveness of property-focused content.
  
• Performance of property marketing campaigns.
  
• Number and quality of enquiries generated through social media.
  
• Contribution to lead generation and sales-support activities.
  
• Quality and responsiveness of community management.
  
• Timeliness of content publishing and campaign execution.
  
• Ability to identify and leverage relevant real estate and social media trends.
  
• Quality of social media reporting and recommendations.
  
• Ability to improve content performance based on data and feedback.
  
• Overall contribution to the company's brand visibility and business objectives.

What We Offer:

• Remuneration: NGN 250,000 monthly.
  
• Fully remote work arrangement.
  
• Opportunity to manage and grow the digital presence of a real estate brand.
  
• Professional growth and career development opportunities.
  
• Opportunity to contribute directly to property marketing and business growth.
  
• Creative freedom to develop and test new social media ideas.
  
• A dynamic and performance-driven working environment.