Growth and Community Executive
Job summary
Join an exciting new café in Lekki as our growth & community executive. We’re looking for a creative, energetic go-getter to help build our brand from the ground up, grow our community, create engaging content, and turn fresh ideas into loyal customers. As the growth & community executive, you’ll play a key role in building the brand from inception. You’ll drive customer growth, manage our social media presence, create engaging content, develop local partnerships, promote our loyalty programme, and build a vibrant community around the café.
Job descriptions & requirements
Responsibilities:
- Drive customer acquisition and growth strategies to increase café awareness and footfall.
- Manage the café’s social media platforms and maintain a consistent brand presence online.
- Create engaging and relevant content for social media, marketing campaigns, and promotional activities.
- Develop and maintain partnerships with local businesses, influencers, and community organisations.
- Promote and manage the café’s loyalty programme to drive customer retention and repeat visits.
- Plan and execute community engagement initiatives to build strong relationships with customers.
- Support the development and implementation of marketing campaigns to strengthen brand visibility.
- Monitor customer engagement and feedback to identify opportunities for improving the customer experience.
- Contribute to building the café’s brand identity and positioning from inception.
- Develop creative initiatives and events that foster a vibrant and engaged customer community.
Requirements:
- 1–3 years’ experience in digital marketing, social media, community management or brand growth
- OND in marketing, communications, business or related field preferred
- Experience with a food, hospitality or café brand is an advantage
- Strong knowledge of Instagram, TikTok, Canva and a knack for content creation
- Creative, energetic and commercially minded
- Excellent communication and people skills
- Ability to plan and execute campaigns, promotions and customers' loyalty programs
- Comfortable developing partnerships with local businesses / companies, creators and influencers
- Able to track marketing performance and turn engagement into actual repeat café visits and sales
- Must live on the Island or within convenient commuting distance of Lekki
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