Digital Marketing Executive

Responsibilities:

• Generate paying customers: Attract qualified enquiries and convert them into paid Instavan bookings and Tempho.ai customers. Track conversions, acquisition costs and revenue.
• Research customers and competitors: Identify customer needs, objections and market opportunities to improve offers, messaging and targeting.
• Create compelling marketing materials: Use AI and creative tools to produce engaging graphics, flyers, videos and persuasive copy with accurate messaging and consistent branding.
• Manage paid campaigns: Launch and optimise Meta ads and other relevant campaigns. Test audiences, messages and offers within approved budgets.
• Grow organic reach: Publish useful content, engage relevant communities and manage social conversations that generate qualified enquiries.
• Build referral partnerships: Develop relationships with student communities, property managers, furniture sellers and other partners to generate customer referrals.
• Automate engagement and follow-up: Build workflows to capture, qualify and follow up with prospects, combining automation with timely personal assistance.
• Improve the customer journey: Identify and resolve—or coordinate fixes for—obstacles in landing pages, enquiry forms, booking and payment processes.
• Build trust and measure results: Collect genuine reviews and customer feedback. Report campaign spending, paid conversions and recommendations for improvement.
• Own execution and find opportunities: Maintain a marketing calendar, meet deadlines and communicate progress promptly. Propose solutions and complete agreed work without repeated reminders.

Requirements:

• Demonstrated experience executing campaigns that generated enquiries, bookings or sales, with clear evidence of your contribution.
• Ability to design professional graphics and edit engaging short videos using Canva, CapCut or equivalent tools.
• Write persuasive copy, respond professionally to customers and adapt messages to Canadian audiences.
• Use AI effectively for research, content creation and productivity while verifying accuracy and refining outputs.
• Hands-on familiarity with Meta Ads Manager, social media management, community engagement and organic acquisition.
• Build practical lead capture, engagement and follow-up workflows using CRM, email, messaging or automation tools.
• Understand acquisition costs, conversion rates, revenue and profitability. Test ideas and use results to improve performance.
• Research unfamiliar problems, troubleshoot basic tracking and workflow issues, and coordinate technical support when needed.
• Provide relevant work samples and examples of independently solving problems, meeting deadlines and delivering measurable outcomes.
• Work agreed hours overlapping with Toronto business hours and demonstrate Passion, Integrity, Creativity and Service through dependable follow-through.