Digital Marketer

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, social media, email marketing, and display advertising
  
• Plan and execute SEO, SEM, and PPC campaigns to drive website traffic and generate qualified leads.
  
• Optimise the company website, landing pages, and digital assets to improve user experience and conversion rates.
  
• Create, manage, and publish engaging content across social media platforms and other digital channels.
  
• Monitor, analyse, and report on campaign performance using tools such as Google Analytics, Google Search Console, and other marketing platforms.
  
• Generate and nurture leads through digital marketing initiatives and support the sales team in achieving conversion targets.
• Collaborate with graphic designers, content creators, and sales teams to develop compelling marketing campaigns.
  
• Manage the company's online reputation and ensure consistent brand messaging across all digital
• platforms.
  
• Conduct market research and competitor analysis to identify opportunities and improve campaign performance.
  
• Stay up-to-date with emerging digital marketing trends, technologies, and best practices.

Requirements:

• Bachelor's degree in marketing, communications, mass communication, business administration, or a related field.
• Minimum of 2 years' proven experience in digital marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO, SEM, email marketing, and analytics platforms.
• Proficiency in Google Analytics, Google Search Console, and other digital marketing tools.
• Experience in content creation, social media management, and lead generation campaigns.
• Excellent analytical, communication, and problem-solving skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Creative thinker with a results-orientated mindset.
• Experience as a digital marketer within the real estate, property development, construction, or property management industry will be an added advantage.
• Demonstrable experience generating leads for property sales, leasing, or real estate investment opportunities will be highly preferred.