Social Media Marketer

Responsibilities:

Social Media Strategy:

• Develop and execute social media marketing strategies aligned with the company’s overall marketing and business objectives.
• Plan campaigns designed to increase brand awareness, audience engagement, lead generation, and sales.
• Identify suitable platforms, content formats, and marketing approaches for different target audiences.
• Develop strategies for promoting properties, projects, investment opportunities, and company initiatives online.
• Continuously review and improve social media strategies based on audience response and performance data.

Content Creation & Publishing:

• Create, curate, and publish engaging content across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Develop creative concepts for posts, Reels, videos, graphics, carousels, Stories, and other digital content.
• Write compelling captions, headlines, hooks, calls-to-action, and promotional copy.
• Develop content that clearly communicates property features, benefits, locations, pricing, investment opportunities, and company activities.
• Adapt content appropriately for different platforms and target audiences.
• Ensure all published content maintains a consistent and professional brand identity.

Social Media Page Management:

• Manage the company’s social media accounts and ensure regular, consistent, and timely publishing.
• Maintain accurate profile information, page presentation, and brand assets.
• Schedule content using relevant social media management tools.
• Monitor comments, direct messages, mentions, and other audience interactions.
• Respond promptly and professionally to relevant enquiries and potential client interactions.
• Escalate sales-related enquiries to the appropriate team when necessary.

Lead Generation & Digital Marketing:

• Develop social media campaigns designed to generate qualified property leads.
• Support paid social media advertising campaigns across relevant platforms.
• Create and test different content and advertising variations to improve campaign performance.
• Work with the sales and marketing teams to ensure social media leads are properly captured and followed up.
• Monitor the quality and volume of leads generated through digital channels.
• Identify opportunities to improve social media-to-sales conversion.

Content Calendar & Campaign Planning:

• Develop and maintain a structured social media content calendar.
• Plan content around property listings, project developments, company activities, events, promotions, and relevant industry topics.
• Ensure content is prepared and published according to agreed schedules.
• Coordinate content requirements with the sales, marketing, and management teams.
• Maintain a balance of promotional, educational, informative, and engaging content.

Audience Engagement & Community Management:

• Monitor audience comments, questions, reactions, and messages across social media platforms.
• Respond professionally to enquiries and direct potential clients to the appropriate sales channels.
• Encourage meaningful engagement through interactive content and audience-focused campaigns.
• Identify frequently asked questions and audience concerns that can inform future content.
• Maintain a professional online community that reflects the company’s brand values.

Trends & Competitor Monitoring:

• Monitor current social media trends, content formats, platform updates, and audience behavior. 
• Identify relevant trends that can be adapted for the company’s brand.
• Monitor competitors’ social media activities and digital marketing approaches.
• Identify opportunities to improve the company’s online visibility and engagement.
• Keep up to date with changes in social media algorithms, tools, and platform features.

Analytics & Performance Reporting:

• Track social media performance across relevant platforms.
• Monitor reach, impressions, engagement, follower growth, website traffic, leads, conversions, and campaign performance.
• Analyze content performance to identify successful topics, formats, and campaigns.
• Prepare regular social media performance reports.
• Provide recommendations based on analytics and audience insights.
• Use performance data to improve future content and campaigns.

Team Collaboration:

• Work closely with the sales and marketing teams to develop campaigns that support business objectives.
• Coordinate with management when developing promotional campaigns or major property announcements.
• Gather relevant property and project information required for content development.
• Support digital promotion of company events, projects, achievements, and initiatives.

Desired Qualities:

• Creative and digitally minded.
• Proactive and willing to take initiative.
• Naturally curious about social media trends and digital marketing.
• Strong attention to visual and written quality.
• Organized and consistent.
• Results-oriented.
• Able to work under deadlines.
• Comfortable experimenting with new content ideas.
• Professional and responsible.

Requirements:

• A minimum of 2 years of experience
  
• A minimum of a degree in a related field 

Skills & Competencies:

• Strong social media marketing skills.
• Excellent content creation and copywriting abilities.
• Creative storytelling.
• Strong understanding of social media trends.
• Good knowledge of digital advertising.
• Audience engagement and community management.
• Strong analytical and reporting skills.
• Good understanding of branding.
• Strong organizational and time-management skills.
• Excellent written communication. 
• Ability to manage multiple platforms simultaneously.
• Ability to work independently and meet deadlines.