Brand and Communication Specialist

Responsibilities:

Brand Management:

• Develop and maintain consistent brand identity, tone of voice, and messaging across all communication channels.
• Ensure all marketing and communication materials align with the company's brand guidelines.
• Develop brand campaigns and initiatives that strengthen visibility and market positioning.
• Monitor how the brand is presented across digital and offline platforms.
• Identify opportunities to improve brand awareness and perception within the real estate market.

Communications:

• Develop clear and engaging communication for clients, prospects, partners, stakeholders, and the general public.
• Draft corporate communications, announcements, newsletters, press releases, presentations, and other brand materials.
• Manage internal and external communications where required.
• Ensure consistency in messaging across social media, website, email, marketing materials, and other channels.
• Support the development of communication strategies for property launches, campaigns, events, and company initiatives.

Content & Digital Communication:

• Work closely with the marketing and content teams to develop relevant content ideas and campaigns.
• Develop content briefs, messaging frameworks, captions, and campaign copy.
• Coordinate with designers, content creators, photographers, videographers, and other creative professionals.
• Review content before publication to ensure quality, accuracy, and brand consistency.
• Monitor audience engagement and communication performance.

Public Relations & Stakeholder Engagement:

• Support media relations, PR activities, events, partnerships, and industry engagements.
• Identify opportunities for positive brand exposure and strategic visibility.
• Help build and maintain relationships with relevant media, industry professionals, influencers, partners, and stakeholders.
• Represent the company's brand professionally at events and external engagements when required.

Research & Reporting:

• Monitor industry trends, competitor communication, and changes in audience behaviour.
• Conduct research to identify new communication and brand opportunities.
• Track relevant brand and communication KPIs.
• Prepare regular reports and recommendations for management.

Requirements:

• Bachelor's degree in Communications, Marketing, Public Relations, Mass Communication, Business Administration, or a related field.
  
• 3+ years of experience in Brand Management, Corporate Communications, Marketing Communications, Public Relations, or a similar role.
• Experience in real estate, property, construction, hospitality, or a related industry is an advantage.
• Strong writing, editing, proofreading, and storytelling skills.
• Strong understanding of branding and corporate communications.
• Good knowledge of social media and digital communication platforms.
• Ability to develop and maintain a consistent brand voice.
• Strong project management and organisational skills.
• Excellent interpersonal and communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proficiency with Microsoft Office/Google Workspace and relevant communication or creative tools.
• Ability to work independently and collaborate effectively with marketing, sales, and creative teams.