Social Media Manager

Responsibilities:

• Develop and implement social media strategies to increase brand awareness, engagement, and sales.
• Manage our Instagram, TikTok, and Facebook accounts, ensuring consistent branding and messaging.
• Create and maintain content calendars, schedule posts, and coordinate content publication.
• Write engaging captions, promotional messages, hashtags, and calls-to-action.
• Actively engage with followers, responding to comments, direct messages, mentions, and customer inquiries.
• Build and maintain an engaged online community, encourage conversations, and convert inquiries into potential sales.
• Plan, execute, and monitor organic and paid social media campaigns.
• Track account performance, analyse engagement metrics, and prepare regular reports.
• Identify trends, audience preferences, and opportunities for audience growth.
• Collaborate with the content creator on campaigns, product launches, and creative direction.
• Occasionally assist with product storage organisation, inventory checks, order packaging, and dispatch coordination.

Requirements:

• Experience managing Instagram, TikTok, and Facebook accounts.
• Strong understanding of social media algorithms, audience engagement, and digital marketing.
• Excellent copywriting, communication, and customer service skills.
• Experience with Meta Business Suite, Meta Ads Manager, and scheduling tools.
• Ability to manage paid campaigns and interpret performance analytics.
• Strong creativity, organisational skills, and attention to detail.
• Ability to work independently, manage multiple accounts, and meet deadlines.
• Basic Canva and video editing skills are an advantage.

Location: Lagos, Nigeria (Mandatory)

Note: Applicants must be physically based in Lagos and available for occasional in-person meetings, promotional activities, and operational support.