Product Designer
Job summary
The Product Designer owns and optimizes all user-facing digital experiences—from landing pages to onboarding and parent touchpoints—ensuring clarity, usability, and conversion. They improve existing funnels through data-driven design, translating business goals into high-performing experiences that drive enrollment and enhance customer experience.
Job descriptions & requirements
Responsibilities:
Landing Pages & Conversion Design:
- Design high-converting landing pages for key programs and campaigns
- Continuously improve page performance based on conversion data and user behavior
- Align page structure, messaging, and visuals with marketing campaigns and ads
- Optimize CTAs, forms, and page layouts to increase lead conversion
User Experience and Funnel Optimization:
- Map and improve the full parent journey from inquiry to enrollment
- Identify friction points and redesign flows for clarity and ease of use
- Improve onboarding and registration experiences to reduce drop-off
- Ensure a seamless and intuitive experience across all touchpoints
Design Systems & Brand Consistency:
- Build and maintain a consistent design system across all digital assets
- Ensure alignment in layout, typography, and visual hierarchy
- Create reusable components to enable faster and more efficient design execution
- Maintain consistency across landing pages, emails, and marketing materials
Collaboration with Developer & Marketing Team:
- Translate designs into clear, developer-ready specifications
- Work closely with the developer to ensure accurate implementation
- Collaborate with the Ads Specialist to align creatives and landing page experiences
- QA live pages to ensure responsiveness, accuracy, and performance
Experimentation & Continuous Improvement:
- Run A/B tests on landing pages and key user flows
- Use data and insights to inform design decisions
- Iterate quickly based on performance metrics and feedback
- Continuously refine experiences to improve conversion and engagement
Requirements:
- Minimum of 2 years of experience
- Minimum of a BSc.
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