Copywriter

Responsibilities:

• Conduct in-depth research on industry-related topics, clients, their competitors and target audience to develop original content.
• Develop original, clear and credible ideas/messages/scripts for marketing projects
• Create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Assist the marketing team in developing content for plans, campaigns, events, exhibitions and workshops
• Proofread content for errors and inconsistencies
• Edit and polish content to improve readability
• Conduct keyword research and use SEO best practices to increase traffic to the company website.
• Organize writing schedules to complete drafts of content or finished projects within assigned timelines
• Utilize industry best practices and familiarize with the organisation's mission to inspire ideas and content
• Follow an editorial calendar, collaborating with other members of the content, design and production teams to ensure timely delivery of materials.
• Identify clients' needs and recommend new content to address gaps in the company's current content structure.

Requirements:

• Bachelor's degree in Communications, Marketing, Advertising, English, Journalism, or a related field.
• Minimum of 2-4 years of work experience in relevant fields and industry
• Proven copy/content writing experience
• A writing portfolio
• Working knowledge of content management systems