Marketing Team Leader
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Job summary
Lead and coordinate Marhaba Auctions’ marketing strategy, paid media, tracking, budgets, and performance reporting across Meta, TikTok, Google, LinkedIn, and web channels. Drive lead generation, ROAS, conversion growth, and direct the marketing team toward monthly funnel priorities.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develops, implements, and coordinates all Marhaba Auctions LTD marketing activities.
- Coordinates paid media activities across Meta, TikTok, Google Search/Display, LinkedIn, and the website.
- Sets up and maintains tracking infrastructure: Meta Pixel + Conversions API, TikTok Pixel + Events API, GA4 + Tag Manager, Google Ads conversion tracking, UTM schema, WhatsApp/call attribution.
- Manages the phased budget architecture (Awareness, Consideration, Conversion) and weekly/fortnightly optimization.
- Owns reporting cadence: bi-weekly status reports, monthly comprehensive report (traffic, conversion sources, engagement, ROAS).
- Directs the other two team members' output toward funnel priorities each month.
Requirements:
- Minimum qualification of a BSC
- 5 years of previous experience in a similar role
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