Digital & Community Marketing Coordinator

Responsibilities:

• Schedules and manages all organic social posting across Meta, TikTok, YouTube, LinkedIn.
• Runs community management: responding to comments/DMs and routing WhatsApp/DM leads into the CRM/sales pipeline.
• Writes and publishes SEO content: 4 new articles + 2 refreshed pages monthly, targeting high-intent searches ("cost to import car from USA to Nigeria," "Tokunbo buying guide").
• Coordinates the referral programs: recruiting the 8–12 referral affiliates per quarter, managing trackable affiliate codes, and running the auto-freelancer referral programme (codes, dashboard, payouts, content kits).
• Conducts weekly social listening/monitoring for brand sentiment and mention volume (Every week, the community marketing coordinator checks what people are saying about the brand online, how they feel about it, and how often the brand is being mentioned). 

Requirements:

• A minimum of 3 years running paid performance campaigns in the Nigerian market,  ideally within the automotive sector.
• A minimum of a degree in a related field
• Demonstrable case studies with before/after Return on Ad Spend (ROAS), Cost Per Lead (CPL), or Customer Acquisition Cost (CAC) figures — and not just "grew engagement."
• Hands-on certification or verifiable expertise in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Experience with Google Analytics, Tag Manager, and pixel/CAPI setup (not agency-managed — done personally).
• Automotive, big-ticket e-commerce, real estate, or fintech lead-gen background preferred.
• Comfortable owning a Profit and Loss (P&L)-style monthly budget conversation with Marhaba Auctions LTD