Community and Growth Manager

• Recruit and screen ambassador candidates, active sellers, community leaders, campus organisers, micro-influencers, and take them through Shopnest's application, training, and certification funnel.
• Own the funnel end to end: application quality, training completion, test pass rate, settlement account setup, and the point at which an ambassador becomes genuinely active rather than merely certified.
• Coach ambassadors to their own recruitment targets, run briefings and refreshers, manage under-performance, and recommend de-certification where needed.
• Run the ambassador community: campaign packs, incentive calendar, communication channel, and the feedback loop back into our training material and product.

• Identify, approach and sign business communities as recruitment partners, market and trade associations, cooperatives, artisan and services guilds, WhatsApp and Telegram seller groups, campus enterprise bodies.
• Negotiate the terms of each partnership and run activations that convert: onboarding clinics, demo sessions, market walk-throughs, referral drives.
• Keep every partnership tied to a measurable seller outcome, not goodwill, and maintain the pipeline and relationship records in Company systems.
• Represent Shopnest credibly in front of community leaders and seller groups, in person and online.

• Produce and coordinate the content this channel needs; recruitment creatives, ambassador toolkits, seller testimonials, short-form video for WhatsApp, Instagram, TikTok and Facebook working with our design and marketing resources.
• Track attribution honestly: every ambassador code, community campaign and partner link measured through to registered sellers, paying sellers and 90-day retention.
• Report weekly on pipeline and monthly on the full scorecard, including cost per acquired paying seller.
• Tell us what the field is actually saying about our pricing, product gaps and objections; we would rather hear it early than read it in churn.

• Demonstrable experience building or running a community, ambassador, agent or field-sales network in Nigeria; with numbers you can talk through
• Proven ability to recruit, train and hold accountable a distributed group of people who do not report to you.
• Comfortable in the field: markets, associations, campuses, and seller groups, with the credibility to open doors.
• Practical digital marketing skills: content creation for social and messaging channels, campaign execution, basic analytics and attribution.
• Numerate and self-managing, able to own a pipeline and a scorecard without being chased.
• Excellent written and spoken English.

• Strong command of at least one other widely spoken Nigerian language.
• Existing relationships with trade associations, market unions, cooperatives or large seller communities.
• Experience running a POS agent network, a distributor network, or a trade-marketing territory.
• Experience selling a subscription product to small businesses, or working inside an early-stage startup where nothing was set up yet.
• Degree in Marketing, Communications, Business or a related field — or equivalent demonstrated results.

• You build the channel yourself rather than inherit someone else's. What works becomes the playbook, and it carries your name on it.
• Direct access to the founder, short decisions, real budget authority within the project scope.
• If the channel works, the project becomes a permanent leadership role as we open Ghana and Kenya.

• Revenue-producing ambassadors: An ambassador you recruited and certified who has brought in their first paying seller. ( Certification on its own does not count.)
• Paying sellers via ambassador codes: A seller who registered through an ambassador code and whose subscription payment has cleared.
• Sign-ups, applications, certifications and activity do not count on their own
• Only cleared revenue does.
• Counts come from Shopnest's own system records at month end, so there is nothing to dispute and nothing to self-report.

• Learn the product and the funnel
• Map the ambassador and community landscape,
• Build the target list and the pitch.

Milestone:

• Channel plan and target list agreed
• First ambassadors in the funnel.

Months 2–3:

• Recruit and certify ambassadors,
• Sign community partnerships,
• Run the first activations

Milestone: Ambassadors certified and producing paying sellers every month.

Milestone: A written playbook someone else can run, and a channel producing paying sellers at a rate we can scale.

• This is a results engagement, and we will be straight with you about how it is judged.
• At the end of every month we review the numbers above together, alongside the milestone for that phase.
• If the agreed results are not being delivered, the Company may end the engagement at any time on seven (7) days' written notice, without any further obligation
• You may end it on the same terms. Everything you have already earned up to that date is paid in full; nothing you have already produced is lost.
• If the results are there, the reverse applies: we extend, and the project becomes a permanent role.