Trade Marketing & Brand Activation Executive

Responsibilities:

• Build strong working relationships with supermarket buyers, category managers, branch managers and marketing teams.

• Negotiate better shelf positioning, branded displays, end-cap placements and promotional opportunities.

• Plan and execute product sampling, tasting events, product demonstrations and in-store campaigns.

• Ensure Shroom products are properly displayed, correctly priced and consistently available.
• Supervise merchandisers, store promoters and temporary activation staff.
• Monitor stock levels and report out-of-stock products for prompt replenishment.
• Coordinate supermarket-specific promotions, bundles, discounts and loyalty offers.
• Secure opportunities for Shroom products to appear on supermarket social-media pages, websites, catalogues and WhatsApp broadcasts.
• Work with the company’s digital-marketing team to create “Available Here” and “Where to Buy” campaigns.
• Capture photographs, videos and customer feedback during store visits and activations.
• Monitor competitor pricing, promotions, displays and new product launches.
• Prepare weekly activity reports and monthly performance reports.
• Track sales before, during and after each activation.

• Identify opportunities to improve retail execution, customer engagement and conversion.

• Ensure all marketing materials and product claims comply with company and regulatory requirements.
  

Requirements:

• Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication or a related discipline.
• Minimum of 2–4 years’ experience in trade marketing, brand activation, merchandising, modern trade, FMCG sales or retail marketing.
• Practical experience working with supermarkets, pharmacies, food brands or consumer products.
• Experience supervising promoters or merchandisers.
• Good understanding of Instagram, Facebook, TikTok and WhatsApp marketing.
• Strong negotiation, communication and relationship-management skills.
• Ability to prepare reports and use Microsoft Excel and PowerPoint.
• Must understand Lagos routes and be willing to travel regularly to supermarket branches.
• Experience in healthy foods, beverages, dairy products, functional foods or wellness products will be an advantage.