Lead Generation Specialist

Responsibilities:

• Collaborate with the Customer Support team to reach out to potential leads based on inquiries.
• Initiate outbound calls, emails, and messages to engage potential leads and introduce them to our products/services.
• Work closely with the USA/Canada sales team to ensure a smooth transition of qualified leads for sales conversion.
• Follow up with potential leads regularly, providing information, addressing questions, and building relationships to enhance conversion rates.
• Conduct research to identify new leads, target markets, and business opportunities.
• Maintain and update lead databases, tracking interactions and progress through CRM software.
• Analyze lead generation performance, providing insights and recommendations for improvement.
• Stay updated on industry trends and competitor activities to refine lead generation strategies.

Requirements:

• Minimum of a Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Minimum of 2+ years of experience in lead generation, sales, or a similar role.
• Experience in outbound sales, telemarketing, or business development is an advantage.
• Strong communication and interpersonal skills, with the ability to engage and persuade potential leads.
• Proficiency in using CRM software and lead management tools.
• Ability to work collaboratively with sales and customer support teams.
• Strong organizational and time management skills to handle multiple leads efficiently.
• Goal-oriented mindset with the ability to meet and exceed lead generation targets.
• Analytical mindset to assess lead conversion rates and optimize outreach strategies.
• Persistence and resilience in handling objections and following up with leads.
• A customer-centric approach with a focus on relationship-building.
• Adaptability to work across different time zones if engaging with international clients.