Social Media Manager

Responsibilities:

• Develop and implement content and social media strategies aligned with company objectives.
• Create engaging content for social media, websites, blogs, newsletters, and other digital platforms.
• Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, TikTok, X, and other relevant platforms.
• Plan and maintain a consistent social media content calendar.
• Write compelling captions, articles, blog posts, promotional materials, and marketing copy.
• Research industry trends, audience interests, and relevant topics to develop valuable content.
• Create and coordinate content for campaigns, promotions, events, and product launches.
• Collaborate with graphic designers, video editors, marketers, and other team members to produce quality content.
• Monitor comments, messages, mentions, and other audience interactions and respond appropriately.
• Build and maintain an active online community around the company's brand.
• Monitor social media trends, platform updates, hashtags, and competitor activities.
• Track content and social media performance using relevant analytics tools.
• Prepare regular reports on engagement, reach, follower growth, leads, and other key metrics.
• Optimize content based on performance data and audience feedback.
• Ensure all published content maintains the company's tone, brand identity, and quality standards.
• Support digital marketing campaigns and other promotional activities.

• Minimum of an HND in Mass Communication, English, Marketing, Journalism, Communications, or a related field.
• Minimum of 2–3 years of experience in content writing, social media management, digital marketing, or a similar role.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong knowledge of social media platforms and content management strategies.
• Experience with social media management and analytics tools.
• Proficiency in Canva or other content creation tools is an advantage.
• Basic knowledge of SEO and digital marketing principles.
• Strong understanding of social media trends and audience engagement techniques.
• Excellent communication and interpersonal skills.
• Strong creativity and attention to detail.
• Ability to manage multiple content projects and meet deadlines.
• Good research and analytical skills.
• Ability to work independently and collaboratively with a creative team.
• Strong organizational and time-management skills.
• Creative, proactive, adaptable, and results-oriented.