Business Development Representative
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Job summary
<p>We are looking for a Business Development/Salesman to drive Instanta´s commercial growth in Nigeria. This role is ideal for a mid-level sales professional with a proven track record in driving growth who is ready to step up into a more senior role with greater responsibility, autonomy, and strategic influence in an international coffee company. This is a role for a highly motivated, self-directed individual who thrives in the early stages of a big project.</p>
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Responsibilities:
Sales Management:
- Develop private label and brand products in the Nigerian market
- Work closely with the distributor's sales team to ensure product availability and sales growth.
- Monitor stock levels, product distribution, and retail coverage.
- Support key accounts and retail partners to maximise sell-through.
Business Development:
- Identify new business opportunities
- Expand market presence across modern trade, general trade and online platforms, if any.
- Build and maintain strong relationships with retailers, distributors and partners.
- Support negotiation and onboarding of new sales channels.
Marketing & Brand Development:
- Support brand development and positioning of Instanta coffee brands in West Africa.
- Coordinate with the distributor and Instanta team to implement marketing campaigns and promotions.
- Monitor market trends, competitor activities and pricing.
- Support product launches, in-store promotions, and brand visibility initiatives.
Reporting & Work Arrangement:
- The position will work initially remotely from home, reporting to the Launch Director.
- Provide regular reports on sales performance, market insights, and brand activities.
Requirements:
- Bachelor’s degree in business, marketing, or a related field.
- Minimum 2–3 years' experience in sales, business development, or the FMCG industry.
- Strong communication and relationship management skills.
- Ability to work independently and coordinate with distributors.
- Good understanding of the Nigerian retail and FMCG markets.
- Full Proficiency in English
Preferred Qualifications:
- Experienced in coffee, beverages, or FMCG brands.
- Experienced working with distributors and retail channels.
What We Offer:
- Opportunity to work with an international and multicultural coffee manufacturer.
- Become our first employee in the country.
- Exposure to brand development and market expansion projects.
- Entrepreneurial working environment.
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