Product & Growth Marketer
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Job summary
We are seeking a results-driven product & growth marketer (Fintech) to drive user acquisition, engagement, and revenue growth for our fintech products. The ideal candidate will bridge the gap between product, marketing, and sales—owning the full growth funnel from awareness to conversion and retention.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities
- Develop and execute go-to-market strategies for new and existing fintech products
- Drive user acquisition, activation, retention, and revenue growth
- Plan and execute growth campaigns across digital channels (paid ads, social media, email, referrals, etc.)
- Analyze user behavior and optimize conversion funnels
- Run A/B tests and experiments to improve product performance
- Work closely with product, engineering, and sales teams to align growth initiatives
- Identify and leverage new growth opportunities and channels
- Track and report on key metrics (CAC, LTV, conversion rate, retention, churn, ROI)
- Develop messaging and positioning that resonates with target users
- Gather and interpret customer insights to improve product-market fit
Requirements:
- 3–5 years experience in growth marketing, product marketing, or performance marketing (preferably in fintech or tech)
- Strong understanding of growth funnels (Acquisition → Activation → Retention → Revenue)
- Experience with digital marketing channels (Google Ads, Meta Ads, SEO, email marketing, etc.)
- Proficiency in analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
- Data-driven mindset with ability to translate insights into action
- Strong problem-solving and experimentation skills
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced startup environment
Nice to Have:
- Experience in fintech, payments, or digital products
- Knowledge of CRM tools and automation platforms
- Experience running referral or affiliate programs
- Basic understanding of UX/UI and product design principles
Key Success Metrics:
- User acquisition growth
- Conversion rate improvement
- Customer retention and engagement
- Revenue growth and ROI on campaigns
Renumeration: Competitive salary
Location: Ikeja
Work Mode: Hybrid
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