Business Development Lead

Responsibilities:

Professional Referral Partnerships:

• Identify, develop, and maintain strong referral relationships with relevant healthcare professionals.
• Build sustainable partnerships that generate patient referrals.

Optometrist Referral Network:

• Build and manage a strong network of optometrists within Awka and surrounding communities.
• Develop referral pathways for patients requiring specialist eye care.

Medical Specialist & Hospital Liaison:

• Develop relationships with physicians, paediatricians, other medical specialists, hospitals, and clinics.
• Establish appropriate referral pathways for patients requiring specialist eye, dental, and ENT care.

Pharmacy Partnerships:

• Build relationships with pharmacy owners, managers, and key pharmacy outlets across Awka and surrounding communities.
• Develop mutually beneficial referral opportunities.

Schools & Educational Institutions:

• Develop partnerships with schools and educational institutions.
• Coordinate opportunities such as school health and eye screenings.

Churches & Faith-Based Organisations:

• Develop relationships with churches and other faith-based organisations.
• Identify opportunities for health outreaches, screenings, and community engagement.

Community Partnerships:

• Build relationships with community leaders, traditional institutions, town unions, age-grade associations, market associations, residents’ associations, NGOs, social organisations, and community development associations.

Corporate & Institutional Partnerships:

• Identify and develop relationships with companies, banks, large employers, and other institutions.
• Explore corporate healthcare partnership opportunities.

HMO & Insurance Relationships:

• Support the development and strengthening of relationships with HMOs and insurance providers.
• Identify opportunities to increase patient access through institutional partnerships.

Referral Tracking & Relationship Management:

• Maintain a structured database of referring doctors, optometrists, pharmacies, institutions, and other referral partners.
• Track referrals, conversion rates, relationship activities, and business development performance.
• Prepare regular reports on field activities, partnerships, referrals, and revenue generated.

Requirements:

• A bachelor's degree or equivalent qualification.
• At least 2 years of experience in business development, sales, relationship management, healthcare sales, medical sales, or a related field.
• Experience in healthcare business development or medical sales is strongly preferred.
• Existing relationships within the Anambra healthcare ecosystem, particularly among healthcare professionals, pharmacies, hospitals, clinics, and institutions, will be an advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Excellent networking and relationship-building abilities.
• Strong understanding of referral-based business development.
• Ability to independently initiate, develop, and maintain professional relationships.
• Good reporting, documentation, and CRM skills.
• Ability to work independently and as part of a multidisciplinary team.
• Willingness and ability to travel within Awka and surrounding communities.
• A valid driver’s licence and access to reliable transportation will be an advantage.

Performance Expectations:

• Build and expand Amara Medicare's professional and institutional referral network.
• Generate measurable patient referrals through healthcare, corporate, community, school, pharmacy, and institutional partnerships.
• Develop and maintain strong relationships with referral partners.
• Identify and convert new business development opportunities.
• Track and report business development activities, referrals, conversions, and revenue generated.
• Contribute directly to patient acquisition and sustainable revenue growth.

Remuneration: NGN 250,000 Monthly

Benefits:

• Performance-based incentives linked to agreed business development and patient acquisition targets.
• Opportunity to build a significant professional network across Anambra State.
• Dynamic and entrepreneurial working environment.
• Opportunity to contribute directly to the growth of a specialist healthcare facility.