Business Manager

Responsibilities:

Strategic & Commercial Leadership:

• Develop and lead the overall commercial strategy across institutional and digital sales channels
• Drive revenue growth and market expansion across multiple sectors
• Provide strategic direction aligned with organizational goals

Team Leadership & Management:

• Lead, supervise, and mentor Business Development Managers and cross-functional teams (Marketing, Content, IT)
• Set performance targets and ensure accountability across teams
• Build a high-performance, results-driven culture

Market Expansion & Business Growth:

• Drive growth across healthcare institutions, laboratories, food service environments, agricultural enterprises, NGOs, and government agencies
• Identify new markets, opportunities, and revenue streams
• Develop and execute strategies for market penetration and expansion

Stakeholder & Relationship Management:

• Build and maintain high-level relationships with institutional decision-makers and key stakeholders
• Engage with government agencies, NGOs, and donor-funded organizations where applicable
• Represent the organization in strategic engagements and partnerships

Partnerships & Business Development:

• Identify and develop strategic partnerships that support long-term growth
• Lead negotiations and secure high-value contracts and collaborations

Digital & Sales Channel Alignment:

• Align field-based sales activities with digital engagement channels
• Drive customer acquisition and retention through integrated online and offline strategies
• Leverage digital tools to improve sales performance and customer experience

Market Intelligence & Reporting:

• Monitor market trends, competitor activities, and regulatory developments
• Provide senior management with sales forecasts, performance reports, and strategic insights
• Use data-driven insights to inform business decisions

Cross-Functional Collaboration:

• Ensure strong coordination between commercial, marketing, technical, and operations teams
• Drive alignment across all business units to achieve organizational objectives

Requirements:

• Bachelor’s degree in Medical Sciences, Biological Sciences, Public Health, Microbiology, Chemistry, Agriculture, Animal Science, Pharmacy, Business Administration, or related discipline 
• MBA or membership with SFH (Society for Family Health) is an added advantage
• Minimum of 9 years of progressive experience in business development, institutional sales, or commercial leadership roles
• Proven experience managing sales teams and cross-functional business units
• Strong understanding of institutional procurement processes across healthcare, food service, agriculture, or public health sectors
• Good understanding of digital sales channels and customer engagement platforms
• Experience working with government institutions, NGOs, or donor-funded programs is an advantage
• Willingness to travel nationwide as required
• Strategic thinking and execution
• Leadership and people management
• Commercial and financial acumen
• Stakeholder and relationship management
• Strong negotiation and influencing skills
• Analytical and decision-making ability
• Excellent communication and presentation skills

Key Performance Indicators (KPIs):

• Revenue growth and profitability
• Market expansion across target sectors
• Performance of business development teams
• Number and value of strategic partnerships secured
• Customer acquisition and retention rates
• Effectiveness of digital and field sales integration

Remuneration: NGN 800,000 – 900,000