Regional Sales Manager
Job summary
We are looking for a superlative, hands-on sales leader to take full ownership of the Kano, Jigawa, Bauchi and Gombe territory. This is a critical, high-visibility role for someone who leads from the front spending the majority of time in-market with distributors, retailers and the field sales team, not behind a desk. The successful candidate will be directly accountable for distribution expansion and building a high-performing team across this region.
Job descriptions & requirements
- Spend significant time in the field visiting markets, distributors, and outlets across all three states; this is not a desk-based role.
- Drive distribution expansion: increase numeric and weighted distribution, open new outlets, and improve product availability and visibility.
- Recruit, coach, performance-manage and retain a team of territory/sales officers and merchandisers; build a strong bench of talent.
- Manage and grow relationships with distributors/key accounts
- Monitor stock levels, credit exposure, secondary sales, and route-to-market efficiency.
- Own territory planning, set targets by distributor/route, track daily/weekly performance, and course-correct in real time.
- Lead and monitor trade execution, promotions, merchandising standards, and competitor activity tracking.
- Prepare and present accurate sales forecasts, budgets, and performance reports to management.
- Ensure full compliance with company policies, credit control guidelines, and reporting timelines.
- Build and manage teams of area managers and medical representatives
- A minimum of a bachelor’s degree
- Minimum 5+ years in field sales/distribution and regional/territory manager capacity.
- Proven, numbers-backed record of target achievement (please be ready to share performance history in interviews).
- Deep understanding of route-to-market, distributor management and pharmaceutical market.
- Must be based in Kano and travel extensively across Jigawa, Bauchi and Gombe.
- Must have a solid network among hospitals and pharma distributors.
Candidate Profile (Superlative Performer):
- We need someone with a demonstrable, quantifiable track record of outperforming targets, not just meeting them
- A consistent history of exceeding sales targets (top 10–20% performer in previous roles), with evidence/numbers to back it up.
- Who has made sales of least 75 million and more monthly for current company
- Prior success specifically in Northern Nigerian pharmaceutical sales, ideally with direct experience in Kano, Jigawa, Bauchi or Gombe markets.
- Strong existing relationships with distributors and trade in the territory, being able to hit the ground running.
- A visible, hands-on leadership style, comfortable in the market, not just in review meetings.
- Resilience and ownership, someone who solves problems on the spot rather than escalating everything.
- Fluency in Hausa is strongly preferred, given the territory.
- Revenue/volume target achievement (monthly/quarterly/annual).
- New outlets, numeric/weighted distribution.
- Target achievement of direct reports, attrition, and capability development.
- Market share movement versus competitors in territory.
- This territory has been identified as a critical growth priority.
- The person hired will operate with significant autonomy and direct visibility to senior management, with a clear path to zonal/national roles for a strong performer who delivers results.
Location: Base station within Kano town with extensive field travel to Jigawa, Bauchi, and Gombe
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