Business Development Supervisor/Marketing Lead

• Design and implement business development strategies aimed at expanding the company’s market share and identifying new business opportunities across various verticals.
• Conduct market analysis to identify trends, customer needs, and competitor activities. Use insights to develop targeted business development strategies and marketing campaigns.
  
• Identify and pursue new client relationships, managing the full sales cycle from lead generation to contract negotiation. Build and maintain strong relationships with key stakeholders and clients.
  
• Collaborate with the sales team to support lead generation, pipeline management, and closing deals. Provide market intelligence and customer insights to inform sales strategies.
  
• Identify and establish strategic partnerships with other organizations, influencers, and affiliates to support business growth.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns (digital, print, email, etc.), ensuring they align with business goals.
  
• Oversee the development and execution of brand strategies to ensure consistency and enhance brand positioning in the market.
  
• Manage the digital marketing strategy including social media, search engine optimization (SEO), paid advertising, email marketing, and content creation.
  
• Oversee the creation and delivery of compelling content across various platforms (websites, blogs, newsletters, social media) to engage customers and build brand awareness.
  
• Manage the marketing budget effectively, ensuring that resources are allocated efficiently to maximize ROI across all marketing activities.
  
• Track key performance indicators (KPIs) and marketing analytics to measure the success of campaigns, adjusting strategies as necessary to achieve targets.
  
• Supervise and mentor a team of marketing professionals, providing guidance, motivation, and career development opportunities. Foster a collaborative and results-oriented work environment.
• Work closely with product development, operations, and customer service teams to ensure alignment between marketing, business development, and customer experience.
  
• Provide regular updates to senior management on the status of marketing initiatives, business development activities, and overall progress toward company goals

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• Minimum of [X] years of experience in business development, marketing, or a related field, with at least [X] years in a supervisory or leadership role.
• Strong knowledge of marketing principles, digital marketing strategies, and business development tactics.
• Proven track record of successfully leading cross-functional teams to achieve business growth and marketing objectives.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (Salesforce, Zoho), and analytics platforms (Google Analytics, etc.).
• Familiarity with SEO, SEM, social media marketing, content marketing, and paid advertising.
• Ability to think strategically, while also being hands-on in campaign execution and team management.
• Experience in [industry-specific experience, e.g., technology, healthcare, finance, etc.].
• Knowledge of advanced sales techniques, customer journey mapping, and lead generation tactics.
• Experience with budget management and financial reporting for marketing initiatives.
• Leadership experience in managing a marketing and/or business development team.