Business Development Manager

Responsibilities:

Business Development & Market Expansion:

• Identify and develop new business opportunities across hospitals, laboratories, dental clinics, maternity clinics, diagnostic centres, and related institutions
• Drive product penetration and adoption within healthcare facilities across Lagos State
• Develop strategies to expand market presence and increase revenue

Client Relationship Management:

• Build and maintain strong relationships with procurement managers, clinicians, infection control teams, laboratory managers, pharmacists, and facility managers
• Serve as a trusted advisor on hygiene and infection control solutions
• Ensure high levels of customer satisfaction and retention

Product Promotion & Engagement:

• Conduct product presentations, demonstrations, and onboarding sessions for institutional stakeholders
• Promote hygiene solutions that enhance infection control, safety, and operational efficiency
• Educate clients on best practices in sanitation and environmental hygiene

Sales Pipeline & Revenue Management:

• Develop and manage a strong sales pipeline to achieve revenue targets
• Track opportunities, manage client engagements, and close deals effectively
• Ensure consistent follow-up to drive repeat business and long-term partnerships

Market Intelligence & Strategy:

• Gather and analyze market intelligence, including customer needs, procurement cycles, and competitor activities
• Provide insights to support strategic decision-making and product positioning
• Identify emerging trends and opportunities within the healthcare sector

Cross-Functional Collaboration:

• Work closely with internal teams (operations, logistics, and digital teams) to ensure smooth order fulfillment
• Support clients through both direct engagement and digital/e-commerce channels where applicable

Requirements:

• Bachelor’s degree in Biological Sciences, Microbiology, Chemistry, Medical Laboratory Science, Public Health, Pharmacy, or a related discipline
• Minimum of 5 years’ experience in institutional or B2B sales within healthcare, laboratory, hygiene, or related sectors
• Proven track record of selling to hospitals, laboratories, clinics, or similar environments
• Experience as a hospital representative is an added advantage
• Strong understanding of the Lagos healthcare environment and procurement processes
• Proficiency in digital tools and familiarity with e-commerce platforms
• Strong sales and negotiation skills
• Relationship management and stakeholder engagement
• Excellent presentation and communication skills
• Commercial awareness and strategic thinking
• Results-driven and target-oriented mindset
• Ability to work independently in a field-based role

Key Performance Indicators (KPIs):

• Revenue growth and target achievement
• Number of new institutional clients acquired
• Product adoption rate across healthcare facilities
• Client retention and repeat business
• Pipeline growth and conversion rate
• Customer satisfaction levels