Head of Brand and Content
Reliance Health
Management & Business Development
Job Summary
We are looking for a Head of Brand to help us spread the word about Reliance Health , shape the way that the world sees Reliance Health and grow our market share within new & existing markets and audiences. The Head of Brand’s mission will be to translate Reliance Health’s mission and vision into a relevant and relatable brand within markets where we operate. You will define and build a brand & content strategy that can support the go-to-market plans, increase our brand awareness within operating markets and enable our demand generation goals. As Head of Brand, you are passionate about building a brand with a personality and most importantly a great sense of purpose. You will be our brand ambassador, advocate and police (where and when it is needed).
- Minimum Qualification:Degree
- Experience Level:Mid level
- Experience Length:3 years
Job Description/Requirements
Responsibilities:
- Manage a team of marketers to develop a 'demand generation first' brand that is optimized to fuel demand generation and to meet business goals & objectives
- Lead content and thought leadership strategy
- Oversee production of marketing and sales collaterals to ensure a consistent brand and messaging narrative
- Develop a content plan / calendar that supports our overall GTM marketing strategy
- Work with content and creative marketers to generate captivating one pagers, videos, sales and tradeshow decks, website content, social updates and other collaterals which will serve thought leadership and demand generation goals
- Lead the company's PR strategy to maximize brand exposure when needed
- Building a global brand that would deliver an affordable, delightful and accessible healthcare to the emerging markets
- Educating and aligning the company around the brand's direction, choices and tactics
Requirements
- Experience with scaling SaaS/Consumer brands successfully across the globe
- Familiar with both B2B landscape, having sold into businesses large and small
- Leading from the front with a native's command of English, as well as excellent communication and interpersonal skills
- Comfortable with numbers, metrics and spreadsheets as well as words
- Head of Brand / Marketing (3-5 years) experience
- Agile marketing mindset, adapting quickly to changing market conditions and business requirements
- The ability to think beyond the space outside the box
- Have superior organizational skills, prioritize ruthlessly
- Ability to lead, coach, enable and grow a team
Benefits
- Work alongside & learn from best-in-class talent
- Join a market leader within the Insurance space
- Attractive Salary & benefits
- Unlimited leave days
- Fantastic work culture
- Great work-life balance
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