Head, Commercial Diagnostic Services

Responsibilities:

Sales and Marketing:

• Responsible for generating and growing the turnover of the company's Diagnostic Services across the Country.
• Manage and coordinate on-ground sales and marketing activities for the business including getting data to support the Business growth agenda.
  
• Maintain a healthy funnel of opportunities to be closed month on month – HMOs, Private Hospitals/companies, Public Hospitals, Diagnostic Centers etc.
  
• Own the forecast process including funnel maintenance of the channel in the assigned territory
  
• Develop strategies to increase patronage and position the company's Diagnostic Services as a service of choice
  
• Work closely with the Operational teams and Clinicians to develop value adding programs and initiatives to expand the services and drive customer and consumer retention
  

 Business Development·

• Explore, Develop and Maintain strategic relationships with key accounts and stakeholders
• Maintain a healthy funnel of new locations and new services to be developed and launched each quarter
  
• Acquire Key Accounts/Customer across the country to drive growth and retention
  
• Identify and develop new businesses, channel opportunities, collection centers and customer needs to ensure business growth

 Account/ Relationship Management:

• Provide input for the business planning exercise: market trends, competitor behavior, potential projects and other relevant business information of the Healthcare Diagnostic Industry
• Ensure a smooth and productive relationship with Partners & Stakeholders, Clinical and operational Staff etc.
  
• Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within the territory and develop strategies to address them.
  
• Maintain a healthy data base of accounts and ensure optimal relationship management of key clients for the Business

Administrative / Team Management:

• Drive performance management of the team
• Timely preparation of reports weekly, monthly or otherwise required
  
• Coach and develop front line commercial staff, providing direction in achieving set targets
  
• Effectively manage all commercial staff and line reports in line with established Performance Management principles.
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Requirements:

• Bachelor Degree in Medical or related Sciences, Business Management or Marketing
• Minimum 10 years Business development working experience in the healthcare sector particularly in Diagnostic Services 
• Experience leading and managing a commercial team
• Experience in Developing and executing Sales Strategy
• Detailed service knowledge & Training
• Market research and study
• Healthcare Industry Knowledge
• Solution selling skills and key account management
• Excellent Business Communication/Presentation Skills
• Strong Commercial Acumen 
• Creativity and Innovative
• Commercially astute
• Service Oriented
• Taking Ownership
• Personal Integrity and Maturity
• People Management Skills
• Good Inter-personal and Relational Skills (Team Oriented)