Business Development Manager (Retail and Marketing)

Responsibilities:

• Develop and manage retail banking products and services tailored to target markets.
• Create and execute strategic plans to increase customer acquisition and retention.
• Lead, mentor, and manage retail sales teams to achieve business targets.
• Design and implement marketing campaigns, promotional activities, and advertising initiatives.
• Oversee customer relationship management and feedback processes.
• Build and maintain strong partnerships and business collaborations to boost growth.
• Conduct market research and competitor analysis to identify trends and business opportunities.
• Develop pricing strategies, channel development, and customer segmentation plans.
• Monitor and evaluate campaign effectiveness and report on key performance metrics.
• Ensure compliance with regulatory requirements related to marketing and product offerings.
• Collaborate with product, operations, and finance teams to align business development efforts.
• Champion digital banking growth and adoption through marketing and strategic planning.
• Drive strategies to ensure cost control while maximizing revenue potential.
• Represent the bank at external forums, exhibitions, and networking events.

Requirements:

• Minimum of a first degree in Business, Marketing, Finance, or a related field.
• Minimum of 5 years experience in business development or marketing in the financial services sector (microfinance banking preferred).
• Proven track record in sales, marketing strategy, product development, and team leadership.
• Strong interpersonal, communication, and presentation skills.
• Proficiency in developing and managing business development frameworks and KPIs.
• Certifications in marketing, sales, or banking will be an added advantage.
• CIBN Certified

Location: Ajah, Lagos

Remuneration: NGN 6 Million Annual Gross (upon confirmation)