Business Developer & Brand Strategy Lead

Responsibilities:

Business Growth & Market Development:

• Develop and implement a business growth strategy for BISL in the Nigerian market, with plans for expansion into Africa and the UK.
• Identify and secure partnerships with developers, housing cooperatives, NGOs, and government agencies.
• Design and manage revenue-generating business models, including service packages, retainers, and consulting solutions.
• Prepare business proposals and lead negotiations with clients and key stakeholders.

Brand Strategy & Visibility:

• Strengthen BISL’s brand presence across Instagram, LinkedIn, and public-facing platforms.
• Translate the tagline “Design Smart. Build Efficiently. Maintain Sustainably.” into compelling storytelling and actionable marketing campaigns.
• Develop brand positioning documents, marketing decks, and content frameworks to support visibility.
• Build media relationships and secure PR opportunities, including panels, summits, and interviews.

Partnerships & Client Relations:

• Establish collaborations with key industry bodies such as IFMA Nigeria, ARCON, COREN, and housing/sustainability organisations.
• Identify and pitch for opportunities in both public and private sector housing and sustainability projects.
• Develop long-term client relationship systems, including follow-up structures and engagement frameworks.

Strategy & System Development:

• Develop a comprehensive client acquisition system (CRM) and establish a robust pipeline of leads, partnerships, and investors.
• Document internal processes and develop structured business development systems.
• Support the establishment of BISL Academy, a training platform for facility maintenance and sustainability education.

Content & Thought Leadership:

• Collaborate with the Founder to develop articles, webinars, and thought leadership materials on sustainability, housing, and facility management.
• Position BISL as the leading voice in sustainable facilities maintenance in Nigeria and across the region.

Requirements:

• 1 year experience
• Degree in a related field
• Business Development Expertise: Ability to identify opportunities, create strategic partnerships, and drive revenue growth. 
• Brand Strategy & Marketing Skills: Strong understanding of branding, storytelling, digital marketing and visibility-building across social platforms. 
• Strong Communication Skills: Excellent written and verbal communication for proposal pitches, content creation, and stakeholder engagement. 
• Relationship Building: Ability to engage developers, government agencies, NGOs and industry bodies effectively. 
• Strategic Thinking: Skilled in planning, projecting outcomes and creating long-term growth frameworks. 
• Proposal & Presentation Development: Proficiency in preparing business proposals, pitch decks, and professional documentation. 
• Project Management: Ability to manage multiple initiatives, deadlines and priorities simultaneously. 
• Knowledge of the Built Environment: Understanding of real estate, sustainability, facility management or construction is an advantage. 
• Digital & Social Media Proficiency: Ability to use LinkedIn, Instagram and other platforms for brand positioning and corporate storytelling. 
• Analytical Skills: Capable of assessing data market trends and performance metrics to inform strategy. 
• Negotiation Skills: Confident in negotiating partnership contracts and business terms. 
• Creative Problem-Solving: Innovative approach to building new models, managing challenges and creating sustainable solutions.