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1 month ago

Job Summary

The Head of Sales is a strategic leadership position responsible for driving top-line revenue growth, enhancing customer experience, and maximizing the profitability of POLO Luxury’s retail operations. With a deep understanding of sales strategy and customer behavour, this role ensures the achievement of sales targets while building strong customer

  • Minimum Qualification : MBA / MSc
  • Experience Level : Executive level
  • Experience Length : 15 years
  • Working Hours : Full Time

Job Description/Requirements

Responsibilities:

 

Sales Revenue:

  • Drive and maximize sales performance to consistently achieve the overall sales target set by the company while ensuring operational integrity and monitoring monthly profitably.
  • Develop initiatives to increase boutique sales.

 

Customer Retention:

  • Implement retention strategies to ensure continuous mutually beneficial relationships with target customers.
  • Manage the achievement of business objectives, by utilizing a top client’s base.
  • Establish, maintain, and follow up on current clients and potential client relationships.

 

General Lead Flow and Patching Leaks:

  • Undertake customer and market analysis to identify proposition development opportunities within our existing customer base.

 

New Customer Acquisition:

  • Develop and drive acquisition strategies for the company's brand, with a key focus development of digital marketing campaigns and solutions.
  • Enhance service proposition across all outlets to drive increased customer satisfaction and brand advocacy.
  • Continuously improve our proposition for new customers, in particular looking at expanding the range of services these customers presently have access to.

 

Client Data Management:

  • Capture meaningful customer data for the purpose of building relationships to personalize future client development opportunities.
  • Build and maintain a robust base portfolio.

 

Customer Service Management:

  • Demonstrate sales leadership by playing an active role in the company's customer engagement with all clients, ensuring the highest level of customer service is provided.
  • Ensure that every customer feedback is put into a report and submitted weekly to the Executive Director.
  • Develop a client order form.

 

Sales Budget Management:

  • Total P&L accountability and annual budget sales planning and implementation.
  • Support the sales and marketing operations in the areas of financial management.
  • Have a sound knowledge of what sales will be in future time periods and use this to form an aggregate sales forecast.

 

Competitors Activities:

  • Identify competitors and evaluate their strategies to determine their strengths and weaknesses relative to our own products and services.

 

Performance Management:

  • Weekly review sales team performance and check on gaps in performance and seek reasons and actionable steps to close the gaps and also give them feedback, motivate and stimulate them to even greater achievements.
  • Work closely with the HR Manager in establishing standards for appraising performance.
  • Motivate and monitor sales representatives in other stores on marketing and sales activities.
  • Ensure that a learning culture is built across the company, and that product knowledge and role-play are conducted across boutiques once a week.

 


Requirements:

  • Bachelor’s degree in Marketing. Business Administration or related discipline. M.Sc. in related course.
  • 15+ years of progressive experience in sales especially in FMCG, Telecoms, banking, luxury retail, etc.
  • Experience with knowledge of market strategy.
  • Ability to build, execute, and follow the Company strategy
  • Proven ability to drive results and manage teams
  • Commercial awareness and strong business acumen
  • Accountability
  • Strong Work Ethics
  • Experience in managing, coaching, mentoring, and developing a team
  • Passion for retail and luxury
  • Excellent written and spoken communication skills
  • Positive interpersonal skills
  • Proficient use of Microsoft Office Packages.

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