Retail Activation Manager
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Job summary
The Retail Activation Manager is responsible for planning and executing in-store and on-ground marketing activities that drive customer traffic, product discovery, and sales across all Shroom wellness stores. This role focuses on bringing the brand to life inside and around the stores through product sampling, wellness events, promotions, community.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
In-Store Activations & Customer Engagement:
- Plan and execute in-store activations that attract customers and increase engagement.
- Organize activities such as: product tastings and sampling, wellness education sessions, health talks and mini workshops, seasonal wellness campaigns
- Ensure stores maintain a vibrant and engaging retail atmosphere.
Retail Campaign Execution:
- Implement retail marketing campaigns across all Shroom store locations.
- Coordinate promotional campaigns including: product launches, bundle promotions, holiday campaigns, detox and wellness challenges
- Ensure campaign materials are correctly displayed in all stores.
Store Traffic Generation:
- Develop initiatives that increase daily store traffic.
- Plan outdoor and nearby activations such as: street sampling, pop-up wellness stands, community outreach programs
- Partner with nearby gyms, offices, and residential communities to drive visits.
Product Sampling Programs:
- Design and manage product sampling strategies.
- Train staff on effective product sampling techniques.
- Ensure sampling programs are used to introduce customers to new products.
- Track conversion rates from sampling to purchases.
Event & Community Marketing:
- Organize community-based wellness events including: fitness collaborations, wellness talks, nutrition workshops, health awareness campaigns
- Develop partnerships with local wellness influencers and communities.
Visual Merchandising Support:
- Ensure stores display promotional materials effectively.
- Coordinate with retail teams to maintain attractive product displays.
- Implement promotional setups for campaigns and product launches.
Collaboration with Store Teams:
- Work closely with store managers to execute activations smoothly.
- Train store teams on promotional messaging and campaign execution.
- Ensure staff are actively engaging customers during campaigns.
Activation Performance Tracking:
- Monitor and measure performance of retail activations.
- Track metrics such as: foot traffic increases, sales generated from activations, customer engagement levels
- Provide reports and recommendations to improve future campaigns.
Key Performance Indicators (KPIs):
The Retail Activation Manager will be evaluated based on:
- Increase in daily store foot traffic
- Sales generated from retail activations
- Customer participation in in-store events
- Product sampling conversion rates
- Increase in average basket value during campaigns
- Execution quality of retail campaigns across locations
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 3–5 years experience in retail marketing, brand activations, or event marketing.
- Experience managing in-store campaigns or promotional activations.
- Experience working with consumer brands or retail businesses is preferred.
Skills & Competencies:
- Strong event planning and execution skills
- Excellent communication and coordination ability
- Creative thinking and marketing innovation
- Strong project management skills
- Ability to manage multiple store activations simultaneously
- Strong understanding of customer engagement strategies
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