Researching and analyzing consumer behavior, market trends and competitor activity.
Establishing budgets, performance specifications and sales estimates.
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Increasing product sales and market share.
Collaborating with different teams such as marketing, legal, etc.
Overseeing the production of advertisements, promotional materials and mail campaigns.
Ensuring that messaging and marketing activities are aligned with brand and company values.
Any other duties as may be assigned.
Degree in business, marketing or related field.
Previous experience in developing brand and marketing strategies.
Good communication skills, both verbal and written.
Previous experience in managing and leading teams.
Highly organized and perform well under pressure.
Budget management skills.
Strong research and analytical skills.