Brand / Business development Manager

Job Summary

The Brand/business development Manager is to develop a brand strategy for the company. To oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research and sales.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

  • Researching and analyzing consumer behavior, market trends and competitor activity.

  • Establishing budgets, performance specifications and sales estimates.

  • Developing and implementing strategies that resonate with the target market.

  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

  • Building brand awareness and increasing brand value and profitability.

  • Increasing product sales and market share.

  • Collaborating with different teams such as marketing,  legal, etc.

  • Overseeing the production of advertisements, promotional materials and mail campaigns.

  • Ensuring that messaging and marketing activities are aligned with brand and company values.

  • Any other duties as may be assigned.

Qualifications/Experience

  • Degree in business, marketing or related field.

  • Previous experience in developing brand and marketing strategies.

  • Good communication skills, both verbal and written.

  • Previous experience in managing and leading teams.

  • Highly organized and perform well under pressure.

  • Budget management skills.

  • Strong research and analytical skills.

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Lagos
| Full Time |
NGN 75,000 - 150,000
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