Job Summary

The overall purpose of role is to lead the Sales Capability Plans and implement a defined capability development agenda to enhance Sales Force Effectiveness for the Business. The role supports the Sales leadership team in the implementation of the following: Optimization of sales force productivity; People development agenda and processes; Fully embedded world class sales skills within Field sales force and corporate sales team; Integration of a process that will facilitate sales renewal and sales development. Leverage current Sales Excellence Initiative deployed with INVALIO (External Consultants), Lafarge Holcim Group G&I member on the Sales Excellence Program and attend to all the webinars and seminars related to the program till completion. Drive Value-Selling mindset within the Sales Department aligning with the Retail initiative

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements


  • Drives the Lafarge health and safety policies.  Understands the environmental impact of self and other’s work, ensures personal safety of self and others.
  • Externally, works closely with Channel Partners across country/region, to deliver training solutions and enhance their capabilities in line with company objectives
  • Demonstrates high integrity, communication, and effective listening skills, ability to set standards of performance and ability to adapt leadership styles, exhibiting the Lafarge leadership values.
  • Demonstrating intellectual curiosity, willingness to express and try new ideas and ability to learn from mistakes.
  • Acquires and applies new knowledge, empowers self and others, gives open feedback, lead learning events and coach others effectively.
  • Ability to develop win-win solutions, knowledge of goals and needs of other function, cross functional team building and show understanding of the “greater good”
  • Distil the “LH Way of Selling”: Prioritize, Customers visits, Value-selling, Pricing & Margin Management, Project based sales + “Leading the Sales Force” for HOS & CRM to roll-out Commercial Strategy
  • Help Sales Department to master the Sales Management cycle and deploy the full Commercial Strategy from A-Z: Customer Portfolio analysis, targeting ABC, Sales & Customers Action plans, Monitor Regional Management scope of work. Conduct diagnosis on activities and focus on areas to improve
  • Continuously align actions with Marketing Plan initiatives
  •  Develop CRM, SOP Leadership competencies
  • Responsible for business development efforts, including Statements of Work (SOW), proposal development, client presentations, etc.
  • Contribute to the internal development of our practice through participation in areas such as business development, training, methodology and toolkit development and recruiting
  • Promotes coaching, feedback, recognition, and training to the team.

Indirect People Relationships:

  • Performance Manager
  • RTM Manager
  • HoS
  • CRM
  • All members of the Commercial team (i.e. Marketing, Sales, Logistics/Supply Chain)

Budget & KPI Responsibility:

  • Responsible for sales related KPIs

Knowledge and Experience Requirements

  • Sound understanding of B2B/B2C marketing and product management
  • Solid business understanding (construction materials) and business acumen
  • Candidate requires commercial astute
  • Country (Sales) experience
  • Excellent communicator with good cultural awareness – all level
  • Change Management expert Customer Relationship Management experience and Solution selling model knowledge
  • Excellent interpersonal skills
  • Previous experience in Sales Management & Retail
  • Demonstrate ability to coach and influence
  • Ability to form strong partnership with key stakeholders and transfer these understandings
  • Experience in a matrix organization across different functions

Functional Competencies

  • Ability to translate strategy into operational delivery
  • Resilience and stamina with an emphasis on solution seeking
  • Proven management skills
  • Motivated and results orientated with the drive to achieve targets
  • Innovative and creative with the ability to translate ideas into effective action and outcomes
  • Clear and accurate written and spoken communication and presentation skills
  • The ability to influence, build and maintain effective relationships
  • Strong IT skills, very proficient in Microsoft Office


  • Set goals to market strategies
  • Know the business and its treds
  • Creativity
  • On-boarding of FSTs


  • Sets and works towards “stretch” goals.
  • Focuses on effective implementation
  • Maintain the business decisions 


  • Communicate clearly and effectively
  • Mobilize people
  • Inspire commitment


  • Build trust and get people’s buy-in
  • Challenge and be open to be challenged
  • Motivate

Critical Success Factors and Compliance with the Group Rules

Ability to get strong support and buy-in of Sales team

Language(s) required for the role

  • Fluent English(mandatory)
  • Local language of the region posted

Educational Qualification

  • Bachelor’s Degree
  • Master’s Degree (optional)
  • MBA (optional)

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| Full Time |
NGN 150,000 - 250,000
| Full Time |
NGN 75,000 - 150,000