Sales & Marketing Lead

Responsibilities:

Sales:

• Develop and execute strategic sales plans to meet and exceed revenue targets.
• Identify and pursue new business opportunities (corporate, leisure, group bookings, events).
• Build and maintain strong relationships with corporate clients, travel agents, event planners, and OTAs.
• Conduct sales calls, site inspections, and client meetings to promote the hotel.
• Collaborate with front office and reservations to ensure sales commitments are delivered.

Marketing:

• Plan and manage digital and traditional marketing campaigns to enhance brand visibility.
• Oversee the hotel’s online presence, including website content, SEO/SEM, and social media.
• Develop promotional packages and seasonal campaigns to attract various market segments.
• Work with creative teams or agencies to develop marketing materials (brochures, banners, ads).
• Monitor and analyze the performance of marketing initiatives and adjust strategies accordingly.

Revenue & Strategy:

• Collaborate with management and the revenue team to forecast and manage budgets and pricing strategies.
• Track sales metrics and prepare regular performance reports.
• Analyze market trends, competitor performance, and guest feedback to inform strategy.

Requirements:

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.
• Minimum 3 years of experience in a sales and marketing leadership role in the hotel/hospitality industry.
• Proven track record of meeting or exceeding sales targets.
• Strong knowledge of digital marketing, revenue management, and CRM tools.
• Excellent communication, negotiation, and presentation skills.
• Well-connected within the travel, hospitality, and corporate sectors (a plus).
• Ability to work independently and collaboratively across departments.

Remuneration: NGN 400,000 - 500,000 Net