Sales Manager (Beverage)

Responsibilities:

• Achieve growth and hit sales targets by successfully managing the sales team.
• Design and implement a strategic sales plan that expands the company’s customer base and ensures a strong presence across all company products.
• Recommend, implement and deliver key sales and marketing plans as per the agreed strategy.
• Maintains and expands modern trade customer base; builds and maintains rapport with key customers; identifies new customer opportunities.
• Drive brilliant sales agenda by ensuring Distribution, Availability, Pricing and Visibility of all company products in relevant trade channels – Wholesale, Retail, Supermarkets, National Accounts & HORECA.
• Responsible for driving, and delivering profitable business relationships with On-trade, National / Regional off-trade accounts.
• Develop and lead effective go-to-market model for the market; develop and manage strategies to promote company sales such as in-store activations, merchandising, and sell-out plans with the accounts manager.
• Directly manage major and critical developing customer accounts and coordinate the management of all other accounts.
• Supply management with reports on product needs as laid down by the customers.
• Work directly with the Sales team to achieve sales targets and outcomes within schedules.
• Deliver the company’s sales & marketing plan within set time parameters as it applies to the whole business, cost-effectively and efficiently, using the allocated resources.
• Provides timely, accurate, market intelligence to formulate pricing strategy and implement approved pricing structure on all company products, while striving to maintain maximum profit margin.

Requirements:

• Minimum academic qualification of HND/BSc degree
• Minimum of 3 years of proven work experience in a similar role; preferably in Fast Moving Consumer Goods, Open Market Sales Operations, Distributors management etc.
• Previous or present experience in the drink and beverage industry is an added advantage.
• Previous or present experience as a Key Accounts Officer, On-trade, Off-trade and/or HORECA.
• Good knowledge of territory; proven experience managing a high-performance sales team.
• Hands-on experience with CRM software and MS Office.
• Understanding of sales performance metrics.
• Excellent organizational and multitasking skills.
• Ability to work under strict deadlines.
• Excellent communication and negotiation skills.