Sales and Marketing Officer

Responsibilities:

• Identify new business opportunities and generate leads through cold calling, networking, and referrals.
  
• Develop and maintain strong relationships with existing and prospective clients.
  
• Prepare and deliver compelling sales presentations and product demonstrations tailored to client needs.
  
• Negotiate contracts, close sales deals, and ensure post-sale follow-up for customer satisfaction.
  
• Monitor sales performance metrics and report on progress toward monthly, quarterly, and annual targets.
  
• Collaborate with internal teams to ensure customer requirements are met in a timely and efficient manner.
  
• Provide feedback from customers to help improve products, services, and customer experiences.
• Develop and implement integrated marketing strategies and campaigns to promote the company's products and services.
• Conduct market research and competitor analysis to identify customer needs, industry trends, and opportunities for growth.
• Coordinate the creation of promotional materials, advertisements, newsletters, and event campaigns.
• Plan and manage company participation in trade shows, exhibitions, and other marketing events.
• Maintain the company’s online presence through content updates on the website and social media platforms.
• Evaluate the effectiveness of marketing activities and campaigns using analytics tools and provide actionable insights.
• Collaborate with design, content, and product development teams to ensure consistent brand messaging.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
  
• Proven experience in sales and marketing roles, preferably within a target-driven environment.
  
• Strong interpersonal and communication skills with the ability to build rapport with clients.
  
• Proficient in Microsoft Office and CRM software.
  
• Excellent negotiation, organizational, and time-management skills.
  
• Self-motivated and result-oriented with a proactive approach to challenges.
  
• Ability to work independently and as part of a cross-functional team.