Researcher

Responsibilities:

• Research global and local trends for and on social media
• Report and Notify Management on Emerging Products and Monitor Product Innovations
• Identify rising demand for specific items
• Track what is changing in retail, how people are shopping (online/offline), fashion trends, or behavior patterns.
• Regularly review what similar businesses are doing with their pricing, product ranges, marketing strategies, seasonal campaigns.
• Help ensure our pricing is competitive and reflects market expectations.
• Identify what our competitors are missing that we could capitalize on.
• Analyze Customer Behavior and Study buyer Trends using relevant available data
• Organize and interpret customer complaints, requests, reviews, and suggestions to spot patterns.
• Why this matters: Understanding our customers = better targeting, better service, more sales.
• Research and suggest new product lines based on Local and global demand as well as specific customer requests.
• Help identify and vet new suppliers — assess their product quality, credibility, pricing, and logistics.
• Use data to help determine which services and products need to be repurchased or discontinued.
• Provide the content creation team with trending topics, keywords, and product-based content opportunities.
• Support marketing with insight-driven suggestions for promotions, discount structures, or influencer partnerships.
• Track relevant events, holidays or activities that we can align with for promotions.

Requirements:

• Minimum qualification HND, BSc.
• Bachelor's degree in Business, Research, Marketing, Economics, or related field
• 1–3 years research or strategy-related experience
• Strong research, analytical, and critical thinking skills
• Comfortable using tools such as Excel, Google Sheets, Google Trends, basic analytics platforms and applications like QuickBooks
• Strong written and verbal communication
• Naturally curious, self-motivated, and organized
• Must be able and willing to work onsite at our Lekki location