Head of Demand Generation

Responsibilities:

• To achieve success this position requires an applicant who is a lead generation “machine” who knows how to plan and execute both fast, and to an extremely high quality.
  
• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
  
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website, and more that will drive demand in key enterprise accounts and segments
• Define and execute marketing automation processes based on best practices
• Lead a team of experts to deliver highly effective lead-generation activities
• Collaborate with product and sales leaders to analyze the buyer journey and leverage commercial knowledge to optimize the marketing activities
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
• Define and track performance KPI that reflect the ROI of the marketing activities you initiate and manage.

Requirements:

• At least 5 years of demand generation experience preferably within a SaaS company
• At least 2 years managing a demand generation/customer acquisition team
• Managed successful SEM and digital marketing campaigns
• Defined and executed successful account-based marketing campaigns
• Expert in end-to-end digital campaign development, execution, and measurement
• Strong experience with Zoho and/or Salesforce CRM
• Proficient with google analytics
• Excel power user
• Fluent English is a MUST
• Excellent analytical and quantitative skills to interpret data and translate it into actionable changes
• Excellent communication skills, both written and verbal, with close attention to quality and detail
• Sales oriented: Always ROI driven. You live by the company’s MQLs, SQsL, and Closed-wons metrics.
• Strong organizational skills to effectively manage multiple people, and projects with tight deadlines
• Data-driven & Tech Geek: You enjoy experimenting with new tech platforms and finding new effective ways to generate leads. You will not shy away from writing a query using SQL, you will chart data flows if needed and write a script to generate a report based on CRM data.
• Creative: Work with content writers and graphic designers to increase engagement metrics with marketing collaterals
• Insatiable desire to grow yourself, your team, and the company
• Soul Player: you are passionate about what you do. You will go above and beyond any given task. You can’t help it. It’s who you are