Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing campaigns to increase brand awareness and drive traffic to our digital platforms.
• Conduct keyword research, on-page and off-page SEO to improve search engine rankings and organic traffic.
• Manage social media accounts, create content, and engage with the audience to build a strong online community.
• Plan and optimize paid advertising campaigns on platforms like Google Ads, Facebook, and LinkedIn to achieve set goals.
• Create high-quality and engaging content for various digital channels, including websites, blogs, and social media.
• Monitor and analyze the performance of digital marketing efforts using relevant tools and make data-driven decisions to improve results.
• Stay up-to-date with the latest trends and best practices in digital marketing to ensure our strategies are effective and competitive.

Requirements:

• Proven work experience as a Digital Marketing Specialist or similar role.
• Experience in developing and implementing digital marketing strategies across multiple channels.
• Proficiency in SEO, SEM, social media marketing, and content creation.
• Hands-on experience with paid advertising platforms, such as Google Ads and Facebook Ads.
• Strong analytical skills and the ability to interpret data to drive marketing insights.
• Excellent written and verbal communication skills.
• Relevant digital marketing certifications would be a plus.
• Must be based in Nigeria.