Strategic Planner

Responsibilities:
Strategic Planning:

• Develop integrated communication, advertising, marketing, and brand strategies for clients.
• Translate client business objectives into actionable strategic plans and creative briefs.
• Lead strategic planning sessions for campaigns, product launches, and brand initiatives.
• Develop communication frameworks that align with clients' goals and target audiences.
• Identify business growth opportunities for clients through strategic recommendations.

Consumer & Market Insights:

• Conduct market research, competitor analysis, audience segmentation, and consumer behavior studies.
• Gather and interpret qualitative and quantitative data to uncover actionable insights.
• Monitor industry trends, cultural shifts, and emerging market opportunities.
• Develop audience personas and customer journey maps.

Campaign Planning:

• Develop campaign objectives, messaging strategies, and communication plans.
• Collaborate with the Creative team to ensure campaigns are rooted in strategic insights.
• Recommend the most effective communication channels and media mix.
• Define campaign KPIs and measurement frameworks.

Client Strategy & Business Development:

• Participate in client meetings, discovery sessions, and strategy workshops.
• Present strategic recommendations and campaign rationales to clients.
• Support the Business Development team by contributing strategic thinking to pitches and proposals.
• Develop strategy documents, presentations, and reports for internal and external stakeholders.

Performance Evaluation:

• Monitor campaign performance and evaluate effectiveness against objectives.
• Analyze campaign data and provide optimization recommendations.
• Prepare post-campaign reports highlighting insights, learnings, and future opportunities.

Collaboration:

• Work closely with Creative, Client Service, Digital Marketing, Media, PR, and Production teams to ensure strategic alignment.
• Guide creative teams through well-developed creative briefs and strategic direction.
• Foster a culture of insight-driven decision-making across the agency.
  

Requirements:

• Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, Economics, Psychology, Public Relations, or a related field.
  
• Minimum of 3–4 years of experience in strategic planning, advertising, marketing, communications, or brand consulting.
• Previous experience in an advertising, branding, PR, or integrated marketing communications agency is highly preferred.
• Strong understanding of advertising, branding, digital marketing, public relations, and integrated marketing communications.
• Excellent research, analytical, and problem-solving skills.
• Strong presentation, storytelling, and communication abilities.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and Google Workspace.
• Experience with market research and analytics tools is an added advantage

What We're Looking For:

• Thinks strategically and solves business problems creatively.
• Has a strong curiosity about consumer behavior, brands, and culture.
• Can turn research and data into clear, actionable strategies.
• Communicates ideas confidently through presentations and workshops.
• Thrives in a fast-paced, collaborative agency environment.
• Is organized, proactive, and able to manage multiple client projects simultaneously.