Immediate Start
3 weeks ago
Job Summary
This is a full-time on-site role for a Social Media Business Strategist located in Lagos, Nigeria. The Social Media Business Strategist will be responsible for developing and executing social media marketing strategies, communication plans, social media optimization (SMO), and content strategies to enhance InternSify's online presence and engagement with its audience. A Social Media Business Strategist is a professional who develops and executes strategies to help businesses grow their online presence, engage their target audience, and drive sales or other key objectives through social media platforms.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Create social media plans aligned with business goals
- Define the target audience and buyer personas
- Choose the right platforms (e.g., Instagram, LinkedIn, TikTok, etc.)
- Content Planning & Creation
- Develop content calendars
- Oversee or create engaging content (graphics, videos, copy)
- Ensure brand consistency
- Analytics & Optimization
- Use tools (e.g., Meta Insights, Google Analytics, Sprout Social)
- Track KPIs (reach, engagement, CTR, conversions)
- Test and tweak strategies based on performance
- Campaign Management
- Plan and run paid ad campaigns
- Collaborate with influencers or brand partners
- Launch and monitor promotions or product drops
- Community Engagement
- Monitor comments and messages
- Build a loyal following through engagement
- Manage crisis or negative PR situations tactfully
Requirements:
- Social Media Marketing and Social Media Optimization (SMO) skills
- Communication skills
- Experience in developing content strategies for social media
- Strong understanding of various social media platforms and trends
- Ability to analyze social media data and optimize strategies
- Experience in the education or tech industry is a plus
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