Social Media Personnel

Responsibilities:

• Must be staying in surulere environs
• Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
• Develop and implement social media strategies aligned with the company’s mission and brand voice.
• Plan, create, and schedule content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, with a focus on clean energy education, Brand visibility, project highlights, and community impact.
• Work closely with the technical and sales teams to translate complex solar solutions into simple, engaging posts for diverse audiences.
• Collaborate with marketing, design, and communications teams to ensure brand consistency.
• Monitor conversations, respond to inquiries, and actively engage with followers to build a strong online community.
• Monitor competitors and industry trends for opportunities and threats.
• Track performance metrics and generate reports to evaluate ROI and optimize future campaigns.
• Stay informed about trends in renewable energy, sustainability, and digital marketing.
• Support content creation for campaigns,  including visual assets and short videos.
• Support crisis communication and reputation management on digital channels when needed.
• Assist with managing paid ads and boosting key content as needed.
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications

Requirements:

• Minimum of SSCE Certificate
• 0-1 year experience managing professional social media accounts.
• Proficiency with tools such as Canva and social media management platforms (e.g. Buffer Hootsuite).
• Creative thinker with an eye for visual content and trends.
• Data-driven with the ability to interpret analytics and adjust strategies.
• Understanding of graphic design principles
• Any professional certifications would be an added advantage