Social Media Manager and Strategist

Job Summary

We are looking for a suitable candidate to fill this position.

  • Minimum Qualification: OND
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

KEY RESPONSIBILITIES

1. Perform research on current industry trends and audience preferences

  • Identify and Seek collaboration with Influencers and bloggers on behalf of Skin Esthetique that guarantees great ROI
2. Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish, and share engaging content on Instagram, Facebook, Twitter, LinkedIn, and Pinterest daily (e.g., original text, photos, videos, and news)
  • Create weekly newsletter tailored to specific Skin Esthetique Audience.
  • Research and stay on top of current trends, topics to create captivating and engaging content that is in line with the brand goal, culture, and theme.
  • Use keyword search in creating content to ensure wide reach. (Blog, newsletter and social media post)
  • Coordinate the weekly recording, editing of the Skin mastery series and sharing on YouTube and other platforms
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams i.e., marketing, sales, and customer service to ensure brand consistency by requesting all materials needed to generate great content and achieve a common goal for the business.
  • Teach, monitor the social media supporting staff to ensure business goals are achieved as projected.
  • Communicate with followers, answers DM respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up to date with current technologies and trends in social media, design tools and applications.
  • Create Facebook and Instagram ads that will ensure a good ROI
  • Be available, weekly, biweekly, or monthly as required and agreed with the management to create the social media calendar and content.
  • Collaborate with the online strategist to ensure the website and all social media handles are in synch for optimum visibility
  • Make changes or immediate updates to the website for sales or other relevant information to achieve business goals. 

Requirements
  • Proven work experience as a social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image, and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiar with graphics design
  • Excellent communication skills
  • Analytical and multitasking skills
  • Deep understanding of the professional Skin industry and a willingness to learn.
  • A keen interest in the vision and goal of the business.
  • Digital marketing certification or its equivalent.
  • Commitment to continuous learning and skills improvement.

Key Performance Indicator

The effectiveness of this position will be assessed based on the following:

  • Quality of followers’ engagement with each post.  
  • ROI on Ads done.
  • The rate of conversion of followers and leads into paying clients.
  • Brand awareness
  • Number of profiles visits, shares and saves for posts
  • Number following gained monthly

OUR GOAL
  • To increase brand visibility and awareness.
  • To stay top of mind for any Skincare enthusiast
  • To be recognized as a professional skincare brand to go to for treatment and information
  • To increase traffic and engagement to our website and all social media handle.
  • To increase our followers to 10,000 followers in six months.
  • To reach our monthly financial goal of four million monthly
  • To collaborate with bloggers and influencers to achieve our set goals


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